…digital marketing initiatives, including website optimization, email marketing, and social media campaigns.Conduct market research and competitor analysis

…based on information from own professional network, OEM partners, trade shows, social media websites, business directories, and other sources. Develops robust

…creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.). Experience with persona-based marketing

…Bachelor's Degree or equivalent work-related experienceDesired skills: * Experience marketing through social media * Experience with SalesForce or other CRM

…for a tech-savvy, results-driven Performance Marketing Specialist with an expert approach to Social and Display paid media channels as well as an understanding