…traditional methods (print and direct mail) and 50% digital methods (email drip campaigns/ marketing , social media , SEO, content creation, etc.), including

…Create engaging content both written and design, for digital channels- website, blog posts, social media , and email campaigns. + This role sits at the

…Investigating and conducting deep dives into data across the website and potentially other marketing channels (email, social , paid media , etc.) to understand

…and measuring KPIs and pipeline metrics. + Proficient across various areas of digital marketing : social , paid media , analytics, and marketing

…practices, MarTech systems (for example: Salesforce and associated systems), digital / social marketing , content marketing , external benchmarks, and industry