…best work 5. Drive alignment and partner closely with cross-functional teams ( media , comms, creative, product marketing , partnerships) to identify opportunities

…in creating machine learning (ML) and advanced analytics applications to enhance marketing strategies, optimize mixed media budgets, and drive campaign

…and full-funnel marketing ROI (paid, earned and o&o) using Mixed Media Modeling and other techniques, with focus on digital/retail platforms Responsibilities *

… investments. + Lead bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical

The Expert Marketing /Data Analyst will engage in designing and delivering custom client analyses that provides actionable insights across ad-hoc projects, customer