Pure Hockey

Social Media Manager

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Job Location

Holliston, MA, United States

Job Description


Title: Social Media Manager

Department: Marketing

Location: Holliston, MA

About the Company:

Pure Hockey is a privately-owned specialty sporting goods company with over 60 hockey retail locations and an e-commerce business. Positioned as the number one hockey retail company in the country, Pure Hockey offers qualified candidates the opportunity to join a dynamic and fast-growing business.

The Social Media Manager will be a part of shaping the future of how Pure Hockey connects digitally with customers to build engagement, brand loyalty and business results. The ideal candidate for this role will understand how businesses, brands and customers interact online. The Social Media Manager will manage the day to day paid and organic social media presence and deepen engagement, connection and growth in line with the social media strategy and strategic priorities of the company.

Job Responsibilities

  • Sets and leads overall social media strategy (both paid and organic) designed to engage and strengthen brand equity with consumers and acquire and develop new fans, followers, email subscribers and new or reactivated customers
  • Oversees day-to-day social media presence by ensuring quick and appropriate responses to comments made; working with teams on responses; and generating, editing, publishing, and sharing daily content that builds meaningful connections and encourages community members to engage.
  • Continuously improves by capturing and analyzing appropriate social media data/metrics, insights, and best practice, then acting on the information
  • Contributes to the development and maintenance of efficient and effective content calendars and assets for social media in conjunction with the company's larger overall integrated content planning and marketing efforts.
  • Collaborates closely with team members across the organization to ensure integration of marketing and communication efforts, on-brand messaging and assets, and successful outcomes in support of the company's strategic goals
  • Understands the interests and behaviors of the audience and how to best connect with them.
  • Manages a high volume of content creation (both internally and externally), ensuring excellence in project management and creative delivery
  • Helps develop the voice to communicate to various consumers and help respond to comments, messages, and replies on social media platforms.
  • Collaboratively explores opportunities to leverage social media in innovative ways and in new platforms.
  • Test and analyze results to measure the effectiveness of our efforts, with an emphasis on continuous optimization and iteration.
  • Creates local/geo-targeted campaigns to help drive customers and prospects to one of our 60+ locations and build awareness around store events
  • Develop and manage social media and influencer partnerships

  • 5+ years Digital/Social/Brand Marketing experience.
  • Experience gathering, interpreting, and acting on data analytics for social media campaigns
  • Experience managing various social media platforms (TikTok, Twitter, Facebook, YouTube, and Instagram)
  • Experience developing paid social media marketing strategies and managing budgets to maximize ROAS
  • Proven record of innovation and execution of social media programs
  • Demonstrated ability to drive tangible results through social media channels and ability to leverage targeting and segmentation capabilities of today's social platforms to drive ROI.
  • Ability to work well in a fast-paced, ambiguous environment - prioritizing tasks, managing deadlines, and effectively balancing short-term projects with long-term strategic initiatives
  • Experienced developing strategic plans and business roadmaps.
  • Experience influencing organizational change and getting cross-functional teams working toward a common goal
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Passionate and knowledgeable about the sport of hockey
  • College degree or equivalent experience


· Medical, Dental, Vision & Disability Insurance

· Life and Long-Term Disability Insurance

· Flexible Spending Plan

· 401(k)

· Paid Time Off

· Paid Holidays

· Employee Discount



Location: Holliston, Massachusetts, US

Posted Date: 9/20/2022
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Contact Information

Contact Human Resources
Pure Hockey


September 20, 2022
UID: 191405680

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