Associate Director, Product Management

About the Role We have an exciting opportunity for an experienced Associate Director, Product Management. As part of the Future Students and Marketing portfolio you will lead the strategic direction of our newly established product management portfolio, ensuring that effort to drive growth and impact is prioritised and delivered. In this pivotal role, you’ll drive innovation and market responsiveness to meet the evolving needs of domestic and international students while supporting growth objectives. You’ll shape and optimise product marketing and recruitment strategies that enhance performance from acquisition through to admission and enrolment, ensuring Swinburne remains competitive and drives growth in key markets. As a senior leader, you’ll champion the voice of the customer and foster a high-performance culture. Working closely with Future Students, Marketing, academic schools and business units, you’ll inform strategic product roadmaps, lead go-to-market strategies and integrate market insights and analytics to deliver differentiated offerings, driving execution from the team from the point of ideation through to delivery. Success in this role requires deep expertise in the Higher Education sector, strong strategic and analytical skills, and the ability to build collaborative relationships with internal and external stakeholders. About You To be suitable for this role you will need to have experience in the below key accountabilities: • Develop and implement a comprehensive product portfolio marketing and recruitment strategy to align offerings with market demand, business goals, and long-term growth objectives. • Identify, discover and recommend opportunities for new or better ways to promote products within the portfolio, to build reputation and drive student demand from awareness to acquisition and enrolment. • Create and sustain clearly differentiated product and/or discipline propositions which inform messages to take to market. • Champion cohorts’ experiences and work cross-functionally to effect change and improve prospective student experience from awareness, through to acquisition and enrolment. • Anticipate emerging market opportunities, lead product discovery, validation, and market opportunity assessment to create a sustainable pipeline of high-impact products. • Lead and develop a high-performing, tactical creative function to deliver market-fit, product led content that supports Swinburne’s go to market and brand strategies. • Lead a high-performing product management team by setting the strategic direction, coaching for excellence, enabling professional growth, and fostering a culture of innovation, collaboration, and accountability. For more information please refer to the job description. Qualifications • Postgraduate qualifications in Marketing, communications or related fields with subsequent extensive relevant experience, or an equivalent combination of relevant experience and/or education/training and extensive relevant experience • Proven expertise in the management of significant human and material/financial resources. About Swinburne University of Technology Swinburne’s strategy draws upon our understanding of future challenges. We choose to build Swinburne as the prototype of a new and different university – one that is truly of Technology, of Innovation and of Entrepreneurship. We are committed to a differentiated university proposition in education and research. What We Offer You! • Work your way with flexible working arrangements, including hybrid options and generous parental leave to support a balanced lifestyle. • Exclusive staff discounts, including discounted Medibank health insurance, 50% off Swinburne courses and other partner offers. • Swinburne offers 17% super and salary packaging options, including car leasing and extra super contributions. Want to learn more? Head over to our benefits page! To Apply Please submit your CV and cover letter addressing the Key Selection Criteria and your suitability for this position. To review the Position Description and to apply, please scroll down to the bottom of the page. If you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to Swinburne’s Jobs website to access the Position Description at the bottom of the page. Please Note: Appointment to this position is subject to passing a Working with Children Check. If you are experiencing technical difficulties with your application, please contact the Swinburne Talent Acquisition Team on talentacquisition@swin.edu.au. Applications Close: Thursday 13th of November at 11.30 pm Swinburne offers flexible working options contained in our leave and parenting/carer policies to support work-life balance. Diversity, Equity and Inclusion Swinburne has become a world-class university, driving social and economic impacts through science, technology, and innovation. As a dual-sector university, our vision is for people and technology working together to build a better world. Central to our vision is our commitment to diversity, equity, and inclusion. We pride ourselves on being an equal opportunity employer focused on attracting, retaining, and developing great talent. We work to remove barriers related to gender identity, culture, ethnicity, sexual orientation, disability, and age. We strongly encourage applicants from diverse Aboriginal and Torres Strait Islander communities. Our Moondani Toombadool Centre leads our Indigenous education and culture at Swinburne, guided by community wisdom and leadership. We support applicants with disabilities. Adjustments can be requested at any time during the recruitment process. For Reasonable Adjustment requests, including accessible formats for the PD, application form or any other document, please contact DCR@swin.edu.au or call 61 3 9214 3550. Please note the above number and DCR email address are for disability or reasonable adjustments queries only. General enquiries about the role can be sent to talentacquisition@swin.edu.au (general enquiries will not be answered by phone). Victoria’s Commitment to Action: Improving international student employment outcomes. As a signatory to Victoria’s Commitment to Action, Swinburne seeks to remove barriers to international graduate employment. We welcome and encourage applications from international graduates. As a Circle Back Initiative Employer, we commit to responding to every applicant. LI-SW

Location: Victoria, AU

Posted Date: 11/24/2025