Head of Marketing - 12 MFTC

Head of Marketing – 12 MFTC Coulsdon £75K per Annum Our client is seeking an experienced Head of Marketing to join their team on a 12 MFTC. The Head of Marketing will oversee all marketing activities, from strategy development to execution. You’ll shape the company’s brand positioning, manage multi-channel marketing campaigns, and support sales through effective lead generation, product marketing, and customer engagement initiatives. You will: * Develop and implement the company’s marketing strategy aligned with business goals * Lead, mentor, and grow the marketing team * Manage the marketing budget and deliver strong ROI on campaigns and initiatives * Provide data-driven insights to support strategic decision-making and business planning * Strengthen the brand identity and ensure consistent messaging across all channels. Ensure all touch points reflect the values of safety, sustainability, quality and reliability. * Oversee the creation of high-quality marketing materials, product catalogues, and content * Oversee the digital marketing strategy (SEO, PPC, social media, email, and website) * Drive e-commerce growth and optimise online customer journeys * Use analytics tools to track performance and report on KPIs (traffic, conversions, engagement) * Partner with sales to design and execute effective lead generation B2B campaigns * Work with the product and sales teams to support new product launches and category growth * Translate technical specifications into clear persuasive, customer content * Lead marketing efforts for trade shows, distributor events and product demonstrations * Oversee the development of datasheets, videos, case studies and product demos * Conduct market research to identify emerging trends and opportunities within the industry * Build relationships with key suppliers, distributors, and industry associations The ideal candidate will: * Have previous experience within a similar role * Have proven track record in digital marketing * Have strong leadership, communication, and project management skills * Have excellent knowledge of digital marketing, CRM systems, and analytics tools * Have experience in brand management, product marketing, and trade marketing * Head a creative mindset with the ability to translate strategy into impactful campaigns * Ideally have a degree in Marketing, Business or Communications * Be a strategic thinker with a hands-on approach * Be commercially driven and results-focused * Be a strong communicator and collaborator across departments Working hours are Monday to Thursday 8am to 5pm & Fridays 8am to 4pm. Benefits include 23 days holiday BH, pension, EAP programme, sick pay scheme, company performance related bonus, onsite gym and training and development

Location: CR5, Coulsdon,London, GB

Posted Date: 11/7/2025