Executive, Digital Marketing (3-year contract), SMU Academy

Responsibilities Content Creation & Brand Management Creative content development: Drive and execute the Academy's content strategy by demonstrating strong and creative writing skills. Visual asset production: Be proficient in software applications for design and video editing (e.g., Adobe Creative Suite, Canva, and Microsoft Office). Digital Marketing & Performance Analysis Digital Channel Management: Execute the daily management of digital marketing and social media platforms, including content scheduling, monitoring engagement, and participating in platform-specific activities to expand marketing reach. Agency Management: Work closely with our agency on digital marketing efforts. Event Management Support preparation and coordination for marketing events when necessary. Partnerships & Stakeholder Engagement Market & Industry Networking: Attend networking events to market SMUA. Collaboration & Outreach: Identify and pursue SMUA-wide partnerships and collaborations that can enhance course offerings, co-branded marketing campaigns, or provide access to new student demographics. Other duties as assigned. Qualifications Minimum Diploma or Degree with a minimum of 2 years of relevant work experience. Adaptable and flexible. Good understanding of marketing via various digital platforms. Proficient written communication skills (short and long form). Strong organisational skills and meticulous eye for detail. Service mindset. Independent worker and a team player, able to work collaboratively with others. Knowledge of corporate branding. Ability to edit webpages via CMS and develop marketing collateral. Knowledge of Google Analytics and marketing automation tools. Proficient in Adobe Creative Suite, Canva, and Microsoft Office. Previous experience in marketing and programme management in the education sector is advantageous. Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall be commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary. J-18808-Ljbffr

Location: Singapore, Singapore, SG

Posted Date: 11/4/2025