Social Media Specialist

ABOUT SHEIN: SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on demand production methodology, for a smarter, future-ready industry. Founded in 2012, SHEIN has more than 16,000 employees operating from offices around the world, and continues to expand operations globally. Join SHEIN and be the future! ABOUT THE ROLE: Lead the organic presence of SHEIN Brazil, focusing on relevant, up-to-date, and high-performing content aligned with the brand’s promotional, cultural, and commercial activities. This role requires combining a creative mindset with expertise in performance, ensuring consistent messaging and clear growth and engagement results. RESPONSIBILITIES: Develop and manage the strategic content calendar for each channel, balancing brand and performance objectives. Oversee native content for various platforms (Reels, Shorts, TikTok, X, Threads, Stories, Feed), ensuring appropriate language and format adaptation. Produce and lead organic content initiatives during activations, behind-the-scenes, events, and external recordings. Perform basic video editing including short cuts, music tracks, and text overlays when required. Ensure translation, localization, and adaptation of materials from HQ, maintaining consistency with the Brazilian audience. Create creative briefs for designers, creators, and photographers based on communication and product goals. Monitor trends and opportunities for real-time marketing. Generate weekly and monthly management reports with KPI analysis and actionable insights. Collaborate directly with Branding, Merchandising, and Key Opinion Leaders (KOL) teams. REQUIREMENTS: Excellent written communication in Portuguese and English. Strong understanding of social media KPIs and metrics (engagement, CTR, ER, watch time, reach, growth, and retention). Basic knowledge of paid media and content boosting. Analytical skills to translate data into actionable plans. Creativity, cultural awareness, and mastery of digital trends. Solid experience with social networks in fashion, e-commerce, or lifestyle sectors. Proficiency with tools such as TikTok Analytics, Meta Insights, YouTube Studio, and social listening platforms. At Shein, we believe that diversity is the force that drives innovation. We are committed to creating an environment where all voices are heard, valued and respected. All our vacancies are inclusive for people with disabilities, women, black people, LGBTQIAPN community and all types of diversity.

Location: São Paulo, BR

Posted Date: 10/31/2025