Copywriter

Overview of Position: We rely on stories that resonate to market our clients services with integrity, while showing the world the amazing work they do. On a given day, that could mean bringing the daily life of a South Sudanese aid worker to light, or outlining the impact of water purity on hydroponics, or clarifying why experiential learning is the way to unlock effective leadership. Were looking for a copywriter who can do justice to our diverse brands, who can treat everything from global affairs to medical assistance to leadership development with the same verve. Youll work closely with the Head of Content to craft engaging and impactful content that sticks and compels, polishing ideas and sentences till they shine. You are an enthusiastic and creative thinker with a strong command of language and a journalistic mindset. Someone who is excited by words and the impact they can have, whos willing to learn, teach, and grow. CTG Creative Overview: Committed to Good (CTG) provides staffing, logistics and human resources services to humanitarian and development agencies, enabling positive impact in fragile and conflict-affected regions around the world. As CTG Creative, we manage communications and marketing for CTG and several of its sister companies in the Chelsea Group a diverse portfolio spanning humanitarian staffing, security, leadership development, clean water innovation, and more. We create content and campaigns, cultivate brand stories, manage online presence and market for multiple brands, ensuring their stories reach the right people at the right time and for the right reason. Key Responsibilities: Content Creation Write a wide range of content, including blogs, website copy, mailers, brochures, and more, ensuring consistency with brand voice and messaging. Work closely with the Head of Content to develop content that supports broader creative and strategic goals, including reach, SEO optimisation and memorability. Source and suggest suitable images to enhance writing, ensuring pieces cohere and make an impact as a whole. Idea Generation and Innovation Contribute to brainstorming sessions for content calendars, campaigns and strategies, bringing fresh ideas and creative solutions to the table. Research ways of working, marketing best practices and process improvements to contribute to team efficiency and efficacy. Content Review Present polished, accurate and carefully crafted content for review, ensuring writing is proofread, meets style and brand guides and presents an accurate and compelling message in accordance with CTG Creatives quality standards and clients needs. Collaborate with the Head of Content to review and refine content, taking on feedback to apply as needed across projects. Adaptability and strategic thinking Write content that meets the needs of different brands and formats, adapting tone and style as required. No two brands should sound the same. Always consider the purpose and goal of content, ensuring it meets its purpose and furthers the content and brand strategy. Approach pivoting with an open mind and alacrity. Time and Project Management Manage multiple content projects simultaneously, ensuring deadlines are met and work is delivered to a high standard. Upload blogs and maintain website copy Upload blogs to the client's websites as needed, ensuring that they are formatted correctly and optimised for SEO. Keep brand websites up to date with changes and new information, always considering the broader brand narrative and story to ensure we are representing our brands accurately and persuasively. Position Requirements: Core Competencies & Skills Bachelors degree in communications, marketing, English, Journalism or related field. 2-4 years experience in professional copywriting, content creation or editorial work. Proven ability to craft compelling long-form and short-form content (blogs, brochures, mailers, websites, social media). Demonstrated experience developing and adapting content for multi-brand environments, ensuring distinct voices and consistency. Strong research and storytelling skills with a journalistic mindset to translate complex topics into clear, persuasive copy. Knowledge of SEO best practices and optimising content for digital platforms. Detail-oriented writer and editor with excellent grammar, proofreading and adherence to brand/style guides. Creative thinker with strategic awareness, capable of aligning content to brand goals and audience needs. Basic design skills and know-how (in Canva) beneficial. Ability to self-start, problem-solve, and work under pressure. Why Join Us Work across multiple dynamic companies in sectors that matter from humanitarian work to leadership development and clean water innovation. Be part of a supportive creative team at our Cape Town office. 30 days annual leave. Comprehensive medical aid.

Location: Cape Town Southern Suburbs, Western Cape, ZA

Posted Date: 10/24/2025