Expert Global Employer Branding and Advertising (m/f/d)

WELCOME TO BASF In Global Business Services, we support BASF's divisions with a cross-functional network and offer modern solutions tailored to the needs of the business. As a specialized service unit we ensure a high level of customer orientation and we design our services to be cooperative, efficient and future-oriented. WHAT YOU CAN EXPECT We are the CoBra Team. CoBra stands for Communication & Branding Services. We are a global communications team that provides internal communication support across various levels and projects. Our clients and services are diverse, encompassing brand consulting, channel management, campaigns, and special initiatives. Our work is built on four core pillars: copywriting, graphic design, intranet maintenance, and strategic consulting. The team is international, diverse, and full of energy. We are looking for dynamic communication enthusiasts who are eager to contribute to and thrive in this vibrant environment! As an Expert for Global Employer Branding and Advertising, you take charge of steering, implementing, and monitoring the performance of BASF's global employer branding advertising activities. In your new role you collaborate closely with the global corporate advertising team, HR team, and external agencies to develop customized creative concepts, media frameworks, and production plans targeted at employer branding audiences. Moreover, you develop and oversee an umbrella media strategy for employer branding advertising across different markets, with a focus on specific regional employer branding audiences and act as the main point of contact for the team responsible for employer branding advertising strategy and implementation in various regions, ensuring alignment with the corporate advertising team and relevant HR colleagues to drive synergy. In addition to these responsibilities, you create and roll-out employer branding advertising toolkits, actively promoting employer branding advertising across BASF divisions and regions and you also track, monitor, and evaluate measurable key performance indicators (KPIs) to demonstrate the value of employer branding advertising, and translate the results into continuous optimization of assets and interfaces. Furthermore, you regularly monitor, and benchmark competitor employer branding advertising efforts and you act as a brand consultant for the global HR team, ensuring adherence to overall BASF brand guidelines in the employer branding advertising space and related communications activities. A key part of your daily business is the proactive collaboration with the global HR team, communications, and HR communities worldwide to ensure consistent and aligned employer branding messaging. WHAT YOU OFFER university degree in communications or a related discipline, preferably with a focus on marketing and/or communication several years of professional experience in cross-functional communications campaigning, with a specific emphasis on areas such as digital advertising, social media, brand communication, employer branding, public relations, and related fields of communications and marketing practical experience in communications strategy and planning, project management, communication controlling and analysis, and evaluation (KPIs), including management of external agencies ability to combine creativity with analytical and conceptual thinking to understand, address, and implement brand measures willingness to learn and work in a large, matrixed organization, spanning cross-functional, global teams enjoy working in a team environment with an integrated approach experience and understanding of talent acquisition topics in global organizations and cultures excellent communication and presentation skills, with the ability to motivate, inspire, and independently drive topics affinity with digital communications tools and a good knowledge of standard IT applications fluent or native English speaker WHAT WE OFFER Gross annual salary (full-time): 68.000 - 72.000€, depending on qualifications and professional experience. In addition, you can expect a bonus dependent on the company's success as well as individual Performance. Modern sustainable office building in Berlin-Prenzlauer Berg with flexible working options, rooftop terrace and cafeteria for innovative and team-focused collaboration – ​ 30 days of paid vacation, special leave and sabbatical options​ Work mobile from other EU countries for up to six weeks​ Location-independent working models with defined days of presence in Berlin and residence in Germany – ​ Subsidy for public transport, personal employee benefit card and other discounts​ Flexible working hours so that you can organize your working and private life according to your needs​ Team events and company parties where we celebrate our successes together and strengthen our team spirit ​ HOW TO REACH US Isabelle Kert (Talent Acquisition), isabelle.kert@basf.com will be happy to answer your questions for this position. You are welcome to book an buchen. You can also reach our recruiting team First information about our application process can be found ABOUT US As an international service hub, the BASF Services Europe GmbH bundles a wide range of services for the BASF Group throughout Europe. In the heart of Berlin, we combine expertise in the areas of finance, HR, supply chain, procurement, product safety and IT. We focus on digital and customer-focused solutions, to create services for future. Learn more about us and our career opportunities at . Diversity is our greatest strength! Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Location: Stuttgart, DE

Posted Date: 10/22/2025