Marketing Manager

Want to be the marketing brain behind Australia's fitness revolution? Join Joy in Movement as our Marketing Manager and lead the strategy that's launching studios nationwide, building obsessed communities, and turning the traditional gym model on its head. About Joy in Movement (J.I.M) Joy in Movement is Australia's pioneering fully automated infrared fitness franchise, rapidly scaling across the country with ambitious growth plans. As a disruptive force in the fitness industry, we're building a community-focused brand that's redefining how people experience wellness. We're seeking a strategic Marketing Manager to drive our franchise marketing success and accelerate our national expansion.This isn't a traditional marketing role—it's a high-impact position where you'll own marketing strategy across multiple franchise locations, lead campaign development, and directly influence our growth trajectory. If you're ready to take ownership, drive results, and help scale an innovative fitness brand, this is your opportunity. About the Role We're looking for a Marketing Manager to lead our franchise marketing initiatives and drive brand consistency across Australia. This is a strategic growth marketing position combining campaign management, franchisee partnership, creative direction, and performance optimization.You'll partner directly with our Head of Growth and senior leadership to develop and execute marketing strategies, mentor franchisees on best practices, and ensure every studio launch exceeds performance targets. Key Responsibilities Franchise Marketing LeadershipLead and mentor franchisees through comprehensive pre-launch marketing strategies, ensuring adherence to proven frameworks and delivering exceptional resultsDevelop and execute monthly marketing playbooks featuring strategic promotions, brand messaging, and localized content strategiesServe as the strategic marketing partner for our expanding franchise network, driving consistency and performance Campaign Strategy & ExecutionManage relationships with agencies, creative partners, and PR firms to deliver integrated national and local marketing campaignsCollaborate cross-functionally with Projects & Fitouts teams to optimize launch timing and marketing alignmentOversee social media strategy, content development, email marketing campaigns, and lead generation initiatives Performance & Growth AnalyticsLead marketing performance analysis and reporting, delivering actionable insights and strategic recommendationsOptimize landing pages, conversion funnels, and customer acquisition strategiesDrive data-driven decision making across all marketing initiatives What We're Looking ForNatural leader and relationship builder—you'll be the strategic marketing voice for our franchise partners3-5 years marketing experience, preferably in franchise, multi-location, or high-growth environmentsAdvanced expertise in Meta advertising and digital marketing channel managementProven experience with CRM management, marketing automation, and conversion optimizationStrong background in content marketing strategy and executionDemonstrated ability to analyze performance data and translate insights into strategic actionExperience with PR and media relations preferredTrack record of managing multiple stakeholders and complex projects Why Join J.I.M?Lead marketing for one of Australia's fastest-growing fitness franchisesOwn the strategy behind new studio launches nationwideSignificant career advancement opportunity with direct leadership exposureCollaborative, high-energy culture that rewards innovation and resultsCompetitive package commensurate with experience Role SpecificsOffice located in Rosebery, Sydney Full time role with some interstate travel required Check out - https://joyinmovement.com.au/

Location: Sydney, New South Wales, AU

Posted Date: 10/22/2025