Marketing Associate - Digital Ads / SEO

Location: Sydney Position Type: Full-time Reports to: Head of Marketing About MAA International: MAA is a faith-based international relief and development organisation committed to serving humanity through compassion, justice, and dignity. Grounded in Islamic values, we deliver emergency relief, support sustainable development, and advocate for the rights of vulnerable communities, especially in times of crisis. Role Overview: The Marketing Associate – Digital Ads/SEO plays a key role in driving fundraising outcomes and supporter acquisition through the strategic management of digital marketing performance. This role is responsible for overseeing and optimising campaign delivery across paid, organic, and direct channels — including advertising, SEO, email, and SMS. Highly analytical and results-focused, the Performance Management Officer monitors performance metrics, identifies opportunities for growth, and ensures all campaigns are aligned with ROI and donor engagement goals. Working closely with internal teams and external agencies, the role ensures marketing efforts are data-informed, efficient, and impactful. Key Responsibilities: Plan and execute performance marketing campaigns across Meta, Google, YouTube, and other relevant platforms Optimise campaigns for ROI, donor acquisition cost, and conversion across all channels Oversee and implement SEO strategy and performance, including technical and content SEO Lead the execution and performance tracking of email and SMS campaigns, working closely with donor care to setup automations and drive donor LTV Desing & Implement marketing automation flows to drive donor acquisition and retention Coordinate with creative and agency partners to test and scale campaigns Manage tracking, attribution, and reporting Identify new growth channels and tactics to expand reach About You: You’re a results-driven marketer who thrives on using data to make informed decisions. With a solid understanding of the digital marketing ecosystem, you know how to plan, execute, and optimise campaigns across paid, organic, and direct channels. You’re comfortable managing multiple platforms, liaising with creative and agency teams, and diving deep into performance metrics to drive growth. You’re also someone who understands the importance of donor experience and lifetime value, and you’re motivated by the opportunity to make a real-world impact through meaningful, measurable marketing work. Essential: Minimum 3 years' experience in digital/performance marketing Proven track record managing campaigns across Meta, Google, and YouTube Strong knowledge of SEO, including technical and content strategies Experience executing and optimising email and SMS campaigns Proficient in marketing automation platforms and building performance flows Confident using analytics and reporting tools to track ROI and donor acquisition cost Strong coordination skills and experience working with internal and external teams Desirable: Experience working in the not-for-profit or charity sector Familiarity with donor CRMs and supporter journey mapping Understanding of Islamic giving periods and donor motivations Experience testing creative content and messaging across diverse audiences Passion for humanitarian causes and aligning marketing performance with purpose What We Offer: Passionate, values-based team with a strong sense of community Opportunities for professional growth in a dynamic nonprofit environment Autonomy and ownership in meaningful projects that directly impact lives Support for ongoing learning through training, mentorship, and upskilling Convenient Sydney office location with on-site prayer space and free parking Team events, volunteer days, and regular staff engagement activities Well-established systems and processes in a growing marketing and fundraising team For any further enquiries email us at hr@maainternational.org.au , using the subject line: Marketing Associate - Digital Ads / SEO enquiry via EthicalJobs.

Location: Sydney, New South Wales, AU

Posted Date: 10/22/2025