Regional Head - Marketing Operations, Senior Vice President

Regional Head - Marketing Operations, Senior Vice President Join to apply for the Regional Head - Marketing Operations, Senior Vice President role at Citi At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. You’ll receive extensive on-the-job training, exposure to senior leaders, and traditional learning. You’ll also be able to give back through volunteerism. In this role, you’re expected to: Develop Asia UAE CG/CPC strategic marketing planning and execution by collaborating with local businesses, global marketing and senior executive teams in those markets to develop, implement and monitor digital first marketing strategic initiatives. Track progress on organizational goals and marketing deliverables by ensuring alignment and accountability to build both Masterbrand and strategic sub brands. Identify opportunities to improve processes, workflows and organizational effectiveness through leading Regional Operational Risk Management for CG/CPC Wealth marketing in alignment with organizational transformation including control uplifts, vendor risk management, business resiliency, cross-border data etc. Ensure timely completion of deliverables and remove roadblocks for project and marketing teams. Manage vendor and partner relationships, including third party creative and media agencies, to deliver award winning and gold standard high impact marketing programs. Lead and coordinate high-priority cross function and country projects, innovation, transformation to deliver against key market specific business outcomes across Singapore, HK and UAE. Foster a culture of collaboration, innovation and accountability across multi-country teams and functions to build trust with high performance. Be a Subject Matter Expert to senior management with deep client insights to create a conducive atmosphere for open dialogue and to incorporate new ideas that are client centric into overall business strategies. Accountable for customer agenda through research and competitive benchmarking via external agencies and partners. Lead and execute rapid test and learn agenda using Martech and Adtech for Marketing and to establish frameworks for measuring attribution. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. As a successful candidate, you’d ideally have the following skills and exposure: 12 - 15 years of experience in Marketing, Consultancy or an Agency. Team player with the ability to partner and negotiate with cross functional teams to successfully deliver business success. Consistently demonstrates clear and concise written and verbal communication skills. Solid understanding of digital marketing with Martech and Adtech exposure. Regional (Asia & ME) experience managing large and complex projects across multiple countries and time zones. Strong numerical ability with understanding of financial products and services. Intellectually curious, proactively seeking and developing new opportunities. Careful attention to detail with ability to manage priorities and multi-task. Ability to think strategically and to simplify the complex. Bachelor’s/University degree, Master’s degree preferred. This position requires approximately 20% travel. Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact. Take the next step in your career, apply for this role at Citi today. Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. View Citi’s EEO Policy Statement and the Know Your Rights poster. J-18808-Ljbffr

Location: Singapore, Singapore, SG

Posted Date: 10/22/2025