Social Media Manager

Social Media Manager at ABB Join to apply for the Social Media Manager role at ABB. Reporting This position reports to the Communications Channel Manager – Motion. Overview ABB helps industry improve performance, efficiency and sustainability. As a global market leader, we give you the tools to succeed. Growing takes grit and we work together. Run what runs the world. Role Summary As the Social Media Manager for the Motion business area, you will lead the strategic planning and execution of end‑to‑end social media initiatives, strengthening ABB Motion’s online presence and executive profiles across LinkedIn, X, and YouTube. Key Responsibilities Content development – Develop, oversee, and implement social media content programs, produce and curate content (reels, stories, shorts, live streams), coach creators and influencers, and establish best practices. Channel acquisition & management, budget accountability – Assess potential new platforms, manage contracts for social media tools, oversee regional platforms, and collaborate on the social media budget. KPIs – Analyze performance metrics, provide actionable insights, and implement SEO tactics to enhance visibility. Manage & schedule organic and paid campaigns, update webpages – Schedule posts, deploy paid and organic tactics, maintain the scheduling calendar for six divisions, manage webpage updates, and lead community practice meetings. Qualifications Bachelor’s degree or higher in communications, marketing, social media, or a related field. Proven track record (>5 years) at a large corporation, managing social media plans within budgets, with hands‑on experience in content creation, tool management, training, and performance analysis. Sharp, engaging writing skills, native English proficiency, and deep familiarity with LinkedIn, X, and YouTube. Comfort on camera and experience producing B2B video content. Expertise in platform algorithms, paid and organic content integration, and analytic translation into insights. Experience with GEO & SEO integration into social media strategy. Organized, accountable, and collaborative with a global, diverse team and audience. Compensation For the US market, the expected salary range is $116,000 to $215,000 annually, with eligibility for a short‑term incentive plan/annual bonus. Equal Employment Opportunity ABB is an Equal Employment Opportunity and affirmative action employer for protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to sex, marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected veteran status, or any other characteristic protected by federal and state law. For more information regarding your EEO rights as an applicant, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Protected veterans and individuals with disabilities may request a reasonable accommodation by calling 1‑888‑694‑7762 or sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. J-18808-Ljbffr

Location: Sesto San Giovanni, Lombardia, IT

Posted Date: 10/18/2025