Digital Marketing Performance Analyst

At Iris Concept Media, we believe that storytelling is the new marketing. Our Digital Marketing Performance Analyst role is responsible for measuring, interpreting, and communicating the performance of digital campaigns and organic strategies for the hotels managed by our agency. The primary goal is to translate data into strategic insights that drive decision-making, optimize ad spend, and support sustainable growth for our hospitality clients. Responsibilities • Monitor and analyze performance across Meta Ads and Google Ads campaigns, identifying optimization opportunities. • Evaluate organic results (SEO, social media, and content), detecting seasonal trends and user behavior patterns. • Develop monthly, quarterly, and seasonal reports with clear strategic interpretation — not just raw metrics. • Build and maintain dynamic dashboards in Google Looker Studio (Data Studio) and other visualization tools. • Deliver actionable insights to improve ROI, conversion rates, and overall marketing performance for each hotel. • Collaborate closely with account and creative teams to guide decisions based on data. • Maintain up-to-date KPIs for each client: website traffic, leads, cost per booking, ROAS, and more. • Identify emerging hospitality trends and their digital marketing implications. Qualifications • 2–3 years of experience in digital marketing analytics, ideally in an agency or hospitality/tourism environment. Advanced proficiency with: Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console Looker Studio / Data Studio, Google Sheets or Excel (advanced level) • Strong ability to create clear, visually compelling, and results-oriented reports. • Solid understanding of key performance metrics: CPC, CPA, CTR, ROAS, conversion rate, etc. • Analytical mindset and data storytelling skills. • Excellent communication and results-driven attitude. • Spanish working proficiency / English working proficiency What we are looking for: Curiosity to uncover the “why” behind the numbers. Strategic thinking and understanding of the hospitality business. Self-management and reliability with deadlines. Passion for continuous improvement and deep data analysis. Success metrics: Accuracy and clarity of delivered reports. Strategic value and relevance of insights generated. Continuous improvement of campaign performance (ROAS, CTR, conversions). Client and account team satisfaction.

Location: Mexico, MX

Posted Date: 10/17/2025