Marketing & Communication Manager Italy (M/W)

Overview Marketing & Communication Manager Italy (M/W) – Milan, Italy. Permanent position. Published on 09.01.2025. Reference: TAGH02064. TAG Heuer: Swiss Avant-Garde watchmaker since 1860. If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for a highly motivated Marketing & Communication Manager to join our team. Purpose Reporting directly to the General Manager, the Marketing & Communication Manager will oversee the development and delivery of the brand online and offline marketing to drive brand awareness, desirability, and sales performance. Translate HQ strategic brand objectives into local brand plans by establishing a 360 marketing plan covering trade marketing, paid media, PR & influencers, events & sponsorships. Job Responsibilities 360 Marketing Plans According to international Brand guidelines, develop a yearly marketing strategy that helps build the brand, reinforce the brand positioning, and drive traffic & engagement. Define a yearly marketing plan covering: PR, Media, Events, Influencers & Sponsoring. Lead and supervise the marketing team of 3 talents: Marketing 360 Project Manager, PR Project Manager & Intern. Manage ROI and effectiveness of marketing activities across business channels - being sell-out and profitability driven. Define and respect all yearly marketing budgets. Be the link between the TAG Heuer HQ and the market to broadcast reporting, optimize plans, identify opportunities and push campaigns further. Trade Marketing Collaborate with area managers and wholesale partners to implement co-op promotions and initiatives. Develop marketing materials and ensure consistent brand messaging across all the POS. Media strategy Respect HQ media guidelines and touchpoints repartition in elaborating the yearly media plan. Brief and define annual media plan with our media agency; for each campaign, define objectives, budget, target population, assets and media used (Offline: OOH, Print; Online: Social media, Digital). Develop and implement creative solutions to increase awareness, drive traffic to store, and improve online performance. Monitor performance and optimize content, campaigns and key learnings. PR & Influencers Grow TAG Heuer's PR share of voice. Manage the PR Project Manager to write and distribute press releases, pitch stories to journalists, organize press conferences, and respond to media inquiries. Identify, recruit, and nurture relationships with key journalists, influencers and brand ambassadors to amplify brand message. Events & sponsorship activations Contribute to developing, producing and delivering events to support key launches or institutional events. Coordinate with high-end suppliers to bring premium, luxurious projects, ensuring timely execution of events. Manage local Formula 1 Grand Prix activation, coordinating with HQ for seamless execution of marketing, logistics, and event management. Ensure setup and deployment of new partnerships to maximize brand awareness, desirability and ROI. Reporting Lead budget presentations to the General Manager / HQ for Marketing. Understand, monitor and report on the evolving competitive landscape. Gather consumer insights to define CRM and trade strategies. Produce monthly and quarterly brand performance reports: consumer & competitive knowledge, 360 activations, best practices, and media plan insights. Profile PROFILE REQUIRED - Master degree in Marketing, Communication or Business Development - 8 years' experience in marketing, retail and/or digital - Fluent in English - Strong negotiation skills & inspirational personality to drive projects - Strong understanding of the retail environment in fast moving industries - Strong planning and analytical skills - Experienced CRM and customer loyalty builder - Strong affinity for the watchmaking industry - Entrepreneurial / startup mindset, hands on, adaptability - Interpersonal and relationship-building skills, collaborative team player - Detail oriented while keeping bigger picture focus - Solution-driven, focused and organized - Strong verbal and written communication skills - Creative and passionate about new trends in lifestyle & motorsport J-18808-Ljbffr

Location: Milano, Lombardia, IT

Posted Date: 10/16/2025