Marketing & Communications Manager

Who is AANA? The Australian Association of National Advertisers (AANA) is the leading marketing industry body in Australia. Our purpose is to shape the future of a trusted and sustainable marketing industry in Australia that drives business growth. More information about AANA can be found at aana.com.au. Why Join AANA? At AANA, you’ll be part of a small, but mighty team with big influence across Australia’s marketing and advertising industry. You’ll get to work on high-profile initiatives, collaborate with industry leaders, and play a pivotal role in helping marketers unlock growth, creativity, and responsibility in their work. This is a rare opportunity to join a dynamic, fast-moving team and help shape the future of marketing in Australia. Role Description We are looking for a hands-on Marketing Communications Manager to drive awareness, growth, and engagement across our membership, events, training programs, and thought leadership initiatives. This role will report into our Director of Member Engagement & Marketing and collaborate across the business to deliver effective communications, impactful marketing campaigns, and superior member experiences that inspire advocacy. You will help oversee the full customer journey – from awareness to conversion, retention, and advocacy – ensuring AANA continues to deliver value to our members. Key Responsibilities Marketing & Communications Develop and deliver high-quality communications across digital, social, email, and media. Own AANA’s content calendar, social media channels, and newsletters. Grow and manage AANA’s LinkedIn and Meta presence, building a content strategy that amplifies reach and influence. Draft media releases, thought leadership, and copy for key programs, initiatives, and research. Events & Member Engagement Support member acquisition and onboarding, ensuring a seamless and positive journey. Work closely with the Events team to promote and amplify the AANA events calendar. Create engaging event communications that drive registrations and maximise member participation. Brand & Growth Execute brand marketing activities to strengthen AANA’s profile. Implement growth strategies to expand awareness and participation in programs and events. Support sponsorship activation and partnership communications. Content & Creative Manage design, production, and development of key initiatives, launches, training programs, and industry reports. Brief and coordinate with designers and external suppliers to deliver high-quality creative assets. Budget Management Manage the marketing budget to ensure efficient allocation of resources to meet organisational objectives. Skills & Experience We’re looking for a dynamic marketer who can balance strategy with execution. 6 years’ experience in B2B marketing, communications, or events. Strong understanding of marketing principles and campaign strategy. Demonstrated experience across social media (particularly LinkedIn), email marketing, and digital tools. Excellent written and verbal communication skills. Advanced Microsoft PowerPoint or Canva or similar. Knowledge of relevant AI tools. Ability to manage multiple projects with attention to detail while meeting deadlines. Background in media, advertising, or membership organisations highly desirable. Please provide a cover letter as well as your CV. Reach out to kirsty@aana.com.au if you have any questions.

Location: Sydney, New South Wales, AU

Posted Date: 10/15/2025