Digital Marketing Specialist (m/f/d)

Overview Support the development and implementation of a global digital marketing strategy to strengthen brand presence and generate qualified leads. Continuously optimize the corporate website in terms of usability, design, functionality and search engine optimization (SEO). Manage and further develop all digital communication channels. Collaborate closely with Corporate Affairs to shape and implement the social media strategy. Plan, create and coordinate target group-specific content in cooperation with internal departments and external partners. Evaluate digital marketing initiatives based on defined KPIs and relevant analytics tools (e.g. Google Analytics, Social Media Insights). Oversee and ensure the quality of work delivered by external service providers, such as agencies, photographers and video producers. Co-responsible for the digital marketing budget, ensuring continuous performance monitoring and ROI-driven optimization. Work in close alignment with Corporate Affairs, Sales, and Product Marketing to ensure a consistent brand and communication strategy. Your Qualifications & Skills Bachelor\'s or Master\'s degree in Marketing or a related field Previous professional experience in a similar role in the field of digital marketing Proven experience in managing and coordinating external agencies Knowledge of the Adobe Creative Suite (especially Photoshop, Lightroom, and Illustrator) is an advantage A solid technical understanding is beneficial Excellent knowledge of English; Italian and/or German is an advantage Our Commitment Innovative work environment in a young, dynamic team High-tech projects in the future-proof sector of e-mobility Opportunities for advancement in a growing company A wide range of further training opportunities Attractive bonus system and performance-related pay Additional company benefits Why AlpitrOnic Together with our customers, we are driving the world towards sustainable mobility – with cutting-edge technology, we inspire with the most innovative and reliable solutions. With our roots in South Tyrol, we are market and innovation leaders and set the future charging infrastructure standards from our locations in Bolzano/Bozen, Bergamo, Bologna, Munich and Charlotte (USA). What makes working for us special We are excited to meet individuals who are enthusiastic about making things happen, take personal responsibility and appreciate seeing the direct results of their work in the final product. We are a fast-growing company and offer our top teams a diverse and challenging range of tasks in a respectful corporate culture. Your contributions matter, are appreciated and have a significant impact! Join us and be part of our team! Seniority level Associate Employment type Full-time Job function Marketing and Sales Industries Appliances, Electrical, and Electronics Manufacturing J-18808-Ljbffr

Location: Bolzano, Trentino-Alto Adige, IT

Posted Date: 9/9/2025