Brand & Communication Manager(A07263)

Responsibilities 1. assist in planning brand positioning and communication strategy for Xpeng Motors in Mexico; 2. assist in the development of annual brand plan, including but not limited to brand awareness enhancement, brand reputation enhancement, event placement, fan acquisition, customer club establishment and management; 3. have the ability to plan and execute ATL, BTL, content production, advertisement placement and dealer promotion, media third party cooperation and control; 4. Manage and control advertising and PR budget to maximize resource utilization; 5. interfacing with media organizations, leading media development and execution across all communication channels, writing press releases, monitoring releases and results; 6. leading the setup of social media platforms and official websites, developing strategies and creating content, monitoring results; 7. planning brand/product launch events and execution; 8. Maintain media relations and plan media events, including but not limited to daily communication and event invitation; Requirements 1 .5 years of experience in automotive marketing, branding and PR etc.; 2. rich local media, KOL, KOC resources and relationships; 3. professional English communication skills; excellent communication and coordination skills, planning skills and execution skills; 4. accept short-term business trips to China or other markets; 5. have certain government, association resources.

Location: Mexico City, Mexico, MX

Posted Date: 8/23/2025