Marketing Automation Expert

Job Description DXC Technology is looking for a Marketing Automation Expert to join the Analytics Offering team with previous experience in Martech projects. DXC Analytics focuses on providing innovative solutions and high value in areas such as: Analytics Solutions and Services, Big Data Platforms, Information Governance, Business Intelligence & Data Management, Artificial Intelligence, and IoT Analytics. Responsibilities Act as SME for the marketing automation platform implemented Work closely with cross-functional teams to create and execute multi-channel marketing campaigns, ensure data integrity, and enhance customer processes. Ensure proper integration and functionality of marketing tools with CRM and other systems Analyze campaign performance metrics and reports to assess the effectiveness of the solution Use insights from data analysis to refine strategies and improve ROI Identify opportunities for process improvements within marketing automation workflows Stay current on industry trends and best practices in marketing automation and technology Nice To Have Knowledge or experience in financial services projects and consulting firms Requirements At least 8 years of experience in Martech Previous technical experience in campaign development, platform management, and data analysis Strong communication and presentation skills, with the ability to effectively convey complex technical concepts to non-technical stakeholders Good knowledge of at least one of: Infinity, Eloqua, or Unica Location: ROME with remote work possibility At DXC Technology, we believe strong connections and community are key to our success. Our work model prioritizes in-person collaboration while offering flexibility to support wellbeing, productivity, individual work styles, and life circumstances. We’re committed to fostering an inclusive environment where everyone can thrive. Recruitment fraud is a scheme where fictitious job opportunities are offered to job seekers, typically through online services, false websites, or unsolicited emails claiming to be from the company. These emails may request personal information or payments as part of illegitimate recruiting processes. DXC does not make employment offers via social media and never asks for money or equipment purchases from applicants. More information on employment scams is available here. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at DXC Technology by 2x. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr

Location: Roma, Lazio, IT

Posted Date: 7/23/2025