Acquisition Manager

Join to apply for the Acquisition Manager role at Rome Business School Join to apply for the Acquisition Manager role at Rome Business School Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Rome Business School At Grupo Planeta, we are looking for an Acquisition Manager to join our team in the Rome Business School. MISSION: The person will be responsible for planning, executing, monitoring and reporting marketing strategies to generate leads across all markets (national and international) following the scoring and ensuring the revenue and profit, managing the assigned budget and ensuring that all marketing materials align with brand identity. Main responsibilities Manage and execute offline initiatives, such as fairs, exhibitions, events and newsletters Develop and roll out advertising campaigns across different touchpoints, such as TV and OOH Develop and execute online branding initiatives to enhance brand visibility and drive enrolments across different touchpoints Collaborate with the creative team to produce high-quality, on-brand digital content Support the execution of online marketing campaigns, defining strategy and objectives, implementing schedules, monitoring progresses, solving possible issues, all the way to delivery Analyze and report on the performance of online campaigns, using data to inform and adjust strategies for optimal results Control and optimize the online marketing budget, ensuring effective allocation of resources Work closely with the sales team to align digital marketing strategies with sales objectives and support lead generation efforts Work closely with product management team to ensure our value proposition is aligned across paid media channels Stay current with industry trends, emerging technologies, and best practices in digital marketing to keep Rome Business School at the forefront of the market Experience managing online initiatives, including SEM, Social Media, Programmatic, Advertisement Networks, Display, Content, Digital Video. Knowledge of Google Display & Video 360, Adform and Wordpress would be considered a plus Ability to demonstrate measurable impact of campaign strategy and deliver customer-focused results Ability to successfully navigate/influence in a business environment, manage multiple and simultaneous projects A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change Ability to make decisions and navigate situations from a business-oriented perspective Strong analytical skills: able to “read” the numbers, generate insights and turn into actions Positive attitude and problem solving approach to challenges Able to work under pressure, to meet tight deadline and handle multiple tasks What do we offer? Stable contract: permanent and full-time. You'll have opportunities for professional growth through our internal training and talent development programs. If you think this could be your next career opportunity, we encourage you to apply and become part of our team! At Grupo Planeta, we offer equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience—regardless of race, nationality, gender, age, disability, sexual orientation, gender identity, or any other classification protected by law. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing Industries Professional Training and Coaching Referrals increase your chances of interviewing at Rome Business School by 2x Get notified about new Digital Marketing Specialist jobs in Rome, Latium, Italy . Senior Specialist, Digital Marketing (Bangkok Based, relocation provided) Digital Transformation & E-Government Specialist Italian Content Classification Specialist for Social Media w/Relocation Support Technical Product Marketing Manager - Cybersecurity Italian speaking Social Media Content reviewer in Lisbon w/ Relocation bonus IS&T Application Lifecycle Specialist CRM & Clienteling Italian speaking Social Media Content reviewer in Lisbon w/ Relocation bonus Italian speaking Social Media Content reviewer in Lisbon w/ Relocation bonus Italian speaking Social Media Content reviewer in Lisbon w/ Relocation bonus Senior Manager Product Marketing Industrial and IoT (m/f/d) - Qualcomm Italy Associate Manager, Marketing Innovation (New Channel Growth)(Bangkok Based, relocation provided) Field Application Specialist - Digital Printing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr

Location: Roma, Lazio, IT

Posted Date: 7/16/2025