Content & Digital Communication Specialist

Role Overview We are seeking a digitally fluent, creative, and highly organized Content & Digital Communication Specialist to join our Global Corporate Marketing and Sales Excellence team. This role is a cornerstone for our brand’s voice across digital platforms and content touchpoints – combining content strategy, social media engagement, storytelling, and multimedia production . You will create and manage content that informs, inspires, and strengthens our positioning in the material handling industry - especially through LinkedIn, YouTube, the corporate website , and other owned channels. You will also support corporate communications and external PR by coordinating with freelancers and agencies when necessary. This is an opportunity for a hands-on professional who thrives in a fast-moving industrial B2B environment and understands how to translate complex topics into powerful narratives. Key Responsibilities Content Strategy & Creation Lead the planning, creation, and repurposing of engaging content for web, social media, and internal distribution channels-especially LinkedIn, YouTube, and the corporate “Content Hub”. Write clear, compelling copy for blog articles, case studies, scripts, social posts, newsletters, and short-form formats. Collaborate with regional teams, product managers, and subject matter experts to extract technical insights and transform them into customer-relevant stories. Ensure consistent messaging and tone of voice aligned with Interroll’s global brand strategy. Digital & Social Media Management Own the company’s global social media calendar and campaigns (primarily LinkedIn and YouTube), driving visibility, engagement, and thought leadership. Monitor platform trends, adapt formats accordingly, and use analytics to improve content performance. Support paid social campaigns in coordination with the digital marketing team. Editorial Planning & Coordination Maintain and align the global editorial calendar together with the Head of Communication and local marketing teams. Scout industry trends, themes, and timely content opportunities to keep our messaging fresh and relevant. Oversee external contributors (copywriters, video editors, PR freelancers) to extend production capacity when needed. Media Relations & PR Support Act as liaison to specialized trade media and industry associations when required. Coordinate with PR freelancers for press releases and event-related media activities. Support the development and adaptation of press kits, trade show narratives, and media briefings as needed. Qualifications Education & Experience Bachelor’s degree in Communications, Marketing, Journalism, or related field. 3–5 years of experience in B2B content creation, digital marketing, or social media-ideally in industrial, engineering, or technology sectors. Experience with editorial storytelling, managing digital platforms, and writing for technical audiences. Skills Advanced English writing and editing skills are a must -especially for short-form, engaging content. Excellent storytelling ability and a strong sense for visual written communication. Proficiency in content planning tools, social media scheduling platforms (e.g. Sprout, Hootsuite), and CMS environments (e.g. WordPress, Sitecore). Good project management skills and ability to multitask across topics and stakeholders. Video scripting/editing or basic design skills (e.g. Canva, Adobe Express) are a plus. Languages Fluent English required (C1 or above). German proficiency is a strong plus. Italian helpful for internal communication, but not mandatory. Competencies Strategic mindset with a hands-on, pragmatic execution style. Curiosity and the ability to understand industrial technologies and processes. Digital-native mindset with a growth-oriented approach to engagement. Collaborative and agile team player, comfortable in a matrix organization. What We Offer A pivotal role in shaping Interroll’s voice across digital and industry platforms. Autonomy, ownership, and variety in a global B2B environment. The opportunity to work cross-functionally with international teams and top-tier clients. A collaborative, performance-driven, and people-centric culture. Ready to help us build industry visibility through compelling digital content and stories that matter? Join Interroll and make your mark in global communications.

Location: Rho, Lombardy, IT

Posted Date: 7/13/2025