Online Marketeer – Focus on U.S. Consumer Market

Online Marketeer – Focus on U.S. Consumer Market Are you a marketeer with a deep understanding of the American online consumer landscape? We are looking for an Online Marketing Specialist to manage and grow our social media presence on platforms such as YouTube, TikTok, Instagram, and Facebook — with a strategic focus on engaging U.S. audiences. You’ll be responsible for publishing and optimizing video content, writing compelling titles and descriptions, and tailoring hashtags to resonate with American viewers. You understand how to craft a story that connects, and you know how to turn insights into action. You are fluent in English (American English preferred), culturally attuned to the U.S. market, and comfortable using AI tools to enhance content creation. You’ll monitor performance data and provide regular reports and recommendations to help our brand grow internationally. Key Responsibilities: Strategically publish video content targeted at U.S. consumers. Write engaging and error-free English titles, descriptions, and hashtags aligned with market trends. Manage community engagement: moderate comments, respond professionally, and foster loyalty. Maintain a consistent tone of voice and brand identity across all channels. Leverage AI tools (e.g., ChatGPT, Claude, Canva and Jasper) to optimize text and improve efficiency. Analyze video/channel performance and suggest data-driven improvements. Create weekly reports for the management team with insights and growth suggestions. Requirements: MBO or Bachelor’s degree in marketing, communications, media, or a related field. Proven experience with social media marketing targeted at U.S. consumers. Excellent command of written and spoken English (native-level or near-native). Strong affinity with online storytelling and digital marketing. Hands-on experience with YouTube Studio, SEO for video, and platform-specific best practices. Knowledge of consumer behavior and engagement strategies in the U.S. market. Comfortable working independently and taking initiative. Familiarity with AI and content optimization tools is a strong plus. Basic knowledge of analytics and performance tracking. Big heart for animals. Bonus Qualifications: Experience with e-commerce or DTC brands in the U.S. Familiarity with U.S. cultural references and digital trends. Background in building online audiences and community management at scale. Ready to make an impact in the U.S. market with creative and data-driven content marketing? Apply now and show us how you can help our brand thrive across borders.

Location: Utrecht, Netherlands, NL

Posted Date: 7/10/2025