Brand Marketing Internship

A historic textile company in the Bergamo is seeking a new graduate to support Internation Brand Marketing Team to carry out the following activities: Define competition analysis, focusing on market trends and promotional activities. Define initiative for international brands at local level along with Go to Market team Oversee the development and management of the Brand Profit & Loss (P&L) Define End-of-Life (EOL) initiatives for products. Develop and implement pricing strategies for international brands within the portfolio. Propose packaging initiatives, including hard packaging and artwork development for Dim and Playtex Develop and manage the annual brand calendar, identifying key below-the-line (BTL) initiatives aligned with brand objectives. Drive the implementation of ad-hoc initiatives for each brand, ensuring successful execution in the market. Provide briefs and guidelines to the communication team based on the brand calendar. Our Perfect Candidate: Bachelor's or Master's degree in Marketing, Economics, or similar fields Excellent knowledge of the English language Knowledge of French will be considered a plus Excellent use of the Microsoft Office suite Flexibility and a team-oriented attitude What we offer: Canteen Access to corporate agreements

Location: Bergamo, Lombardy, IT

Posted Date: 7/9/2025