Creative Strategist

Creative Strategy - Ads on Tap 100% Remote | Static Ads & Brief Writing Specialist What if your creative briefs were the secret weapon behind million-dollar ad campaigns? At Ads on Tap, we don't just make ads—we craft concepts that stop scrolls, spark emotions, and drive conversions. We're looking for a Creative Strategy Assistant who lives at the intersection of big ideas and bottom-line results. You'll be working directly with our Creative Strategist to develop static ad concepts that don't just look beautiful—they perform beautifully. Our Mission At Ads on Tap, we're on a mission to grow e-commerce businesses through effective growth marketing. We achieve this through exceptional paid media buying and ads that make people take out their credit cards. We pride ourselves in delivering more than the customer expects by going the extra mile. Your Impact In this role, you'll be the conceptual engine behind our highest-performing static campaigns. Here's how you'll make an impact: Brief Writing Excellence : Transform campaign objectives into clear, inspiring creative briefs that guide our design team to produce scroll-stopping static ads Concept Development : Generate fresh angles, hooks, and visual storytelling approaches that cut through the noise on Meta, TikTok, and Google platforms Performance Translation : Turn data insights (CTR, thumbstop rates, ROAS) into creative direction that improves campaign performance Visual Direction : Provide art direction and design guidance that elevates static ads from good to exceptional Collaborative Strategy : Work closely with our Creative Strategist to ensure every brief aligns with brand voice, campaign goals, and platform best practices Quality Control : Review creative outputs and provide feedback that sharpens both concept and execution Who You Are Concept-Led, Performance-Aware You think in ideas, not just deliverables—but you also care how those ideas perform. You understand that metrics like CTR, thumbstop rate, and ROAS are creative signals, not just numbers. Solid Creative Foundation You have a solid background in design, art direction, branding, or advertising. Whether through formal education or deep self-study, your taste is trained—not just improvised. You understand creative history, theory, and execution—not just Canva tricks. Visual Taste Matters to You You instinctively know the difference between good and great design. You cringe at Comic Sans, get excited by typography pairings, and understand visual hierarchy. Concept-First, Not Tool-First You're not obsessed with how something is made—you're obsessed with why it works . Your thinking leads your execution. Cultural & Internet Fluency You live TikTok. You understand meme language, tone shifts, and platform-native storytelling. You know how to speak to Gen Z and Boomers, and you know how to translate that into content people actually care about. Organized but Not Rigid You can work quickly without sacrificing thoughtfulness. You're organized, proactive, and don't need hand-holding to keep things moving. You respect creative process—but know when to break it for a better idea. Emotionally Intelligent, Collaborative, Hungry You take feedback without ego, contribute with care, and know how to make the work—and the team—better. Requirements Native English proficiency with exceptional writing skills 2 years experience in design, art direction, or advertising Strong understanding of graphic design principles and visual communication Experience writing creative briefs for digital advertising or social media campaigns Knowledge of Meta Ads, TikTok, and social media advertising formats and best practices Portfolio demonstrating concept development, brief writing, or creative strategy work Understanding of performance marketing and how creative drives results Cultural awareness of internet trends, memes, and platform-specific content styles Our Culture We're a team of creative problem-solvers who believe in both data and creativity. Our weekly team huddles celebrate wins and challenges. We are working across the globe with little hubs in Berlin and San Diego. "I came to Ads on Tap as a customer because I love your style of ads, funny and informative at the same time." - Ryan, Magic Mind Why Exceptional Talent Chooses Us Direct Creative Impact : Your briefs will directly influence campaigns driving millions in revenue for e-commerce brands Learn from the Best : Work closely with our Creative Strategist and gain insights from top-tier media buyers and creative directors Creative Freedom : Autonomy to develop innovative concepts with support, not micromanagement Growth Environment : Fast-growing company with abundant opportunities for advancement and skill development A-Player Team : We've assembled top talent across every department because exceptional minds inspire each other to produce their best work Training Investment : Every employee gets a $2000 training budget since we believe in growth and learning Remote Flexibility : Work from anywhere while contributing to breakthrough creative work Collaborative Culture : Team environment that celebrates wins, shares knowledge, and values sincere candor How to Apply Submit Your Portfolio : Show us your best creative strategy work—briefs you've written, concepts you've developed, or campaigns you've contributed to strategically. Craft Your Cover Letter : Tell us about your creative philosophy and why you're passionate about the intersection of concept and performance. Share your proudest creative moment or a campaign insight that changed how you think about advertising. Show Your Taste : Include 2-3 examples of static ads (from any brand) that you think are exceptionally well-executed and explain what makes them work. To prove you've read this job description thoroughly and have the attention to detail this role requires, include the word "banana" in your application. Ready to help create the next generation of performance-driven creative? Let's make something extraordinary together. With love Your Ads on Tap Team

Location: Berlin, Germany, DE

Posted Date: 7/7/2025