Public Relations Manager

Job Descriptions: 1、Brand Communication and Reputation Management ①Develop and execute public relations strategies for the European market to enhance the awareness and reputation of the Laifen brand and its product lines. ②Monitor public sentiment, handle potential crises, and safeguard the corporate image. ③Collaborate with the global marketing department to ensure the localized implementation of global brand messages in Europe. 2、Media and KOL Relationship Building ①Expand and maintain relationships with mainstream European media, industry - vertical media, or Key Opinion Leaders (KOLs). ②Plan media events (exhibitions, product launches, interviews, etc.) to convey brand stories and product highlights. ③Lead the writing and localized dissemination of press releases, statements, and other content. 3、PR Activities and Event Marketing ①Plan and execute online and offline PR activities (such as product launches, industry exhibitions, brand collaborations, etc.). ②Create localized marketing events tailored to European market culture to boost user engagement. 4、Cross - department Collaboration and Data Analysis ①Work closely with marketing, sales, and product teams to align PR strategies with business objectives. ②Track and analyze the effectiveness of PR activities, and provide data - driven optimization suggestions. 5、Industry Insights and Compliance ①Continuously monitor European market trends, competitor dynamics, and changes in the media environment. ②Ensure all communication content complies with local laws, regulations, and cultural norms. Job Requirements: 1、Bachelor’s degree or above, with priority given to majors such as Journalism and Communication, Marketing, International Relations, German, etc. 2、3 - 5 years of PR - related experience, with preference for those having experience in the consumer electronics/technology industry or the European market. 3、Possess a mature network of European media and KOL resources, be familiar with local communication channels; have a thorough understanding of the communication logic of tech media or German media. 4、Excellent English - Chinese bilingual communication skills (both written and oral); proficiency in other European languages (such as German, French) is a plus. 5、Proficient in crisis PR management, with rapid response and decision - making capabilities. 6、Familiar with digital communication tools and social media ecosystems (Meta, X, TikTok, etc.).

Location: Berlin, Germany, DE

Posted Date: 7/7/2025