Strategic Marketing Leader

Social network you want to login/join with: We are seeking an experienced Marketing Manager to lead the development, execution and optimization of our marketing strategies. This role will report to the Head of Commercial and work cross-functionally to increase brand awareness, drive lead generation and support sales growth across key markets. This is a unique opportunity for a skilled marketer to make a tangible impact on a growing global brand. As a Marketing Manager, you will be responsible for developing and implementing integrated marketing plans across digital, print and events to achieve business objectives. You will manage our brand positioning, messaging and visual identity to ensure consistency across all channels. You will also oversee content creation (website, social media, blogs, white papers, case studies) and coordinate with agencies or freelancers as needed. In addition, you will plan and execute trade shows, webinars and industry events, including pre- and post-event campaigns. You will analyze market trends, customer insights and competitive activity to identify growth opportunities. Finally, you will track and report on key performance indicators (KPIs) and ROI for all marketing initiatives, using data to refine strategies. About the Role Job Description We are seeking an experienced Marketing Manager to lead the development, execution and optimization of our marketing strategies. This role will report to the Head of Commercial and work cross-functionally to increase brand awareness, drive lead generation and support sales growth across key markets. This is a unique opportunity for a skilled marketer to make a tangible impact on a growing global brand. As a Marketing Manager, you will be responsible for developing and implementing integrated marketing plans across digital, print and events to achieve business objectives. You will manage our brand positioning, messaging and visual identity to ensure consistency across all channels. You will also oversee content creation (website, social media, blogs, white papers, case studies) and coordinate with agencies or freelancers as needed. In addition, you will plan and execute trade shows, webinars and industry events, including pre- and post-event campaigns. You will analyze market trends, customer insights and competitive activity to identify growth opportunities. Finally, you will track and report on key performance indicators (KPIs) and ROI for all marketing initiatives, using data to refine strategies. Required Qualifications Bachelor's degree in Marketing, Business Administration or related field. 5 years of marketing experience, with at least 2 years in a management role. Proven track record in B2B marketing, preferably within Nautical and Maritime sectors. Benefits We offer a competitive salary and performance-based bonus structure. We also provide comprehensive benefits package, including health insurance and retirement plan. Flexible work arrangements and professional development opportunities are available to support your career growth. You will be part of an inclusive, collaborative culture that values innovation and continuous learning. How to Apply Please send your resume, cover letter and portfolio (if available) to [emailprotected] with the subject line 'Marketing Manager Application – [Your Name]'. Applications will be reviewed on a rolling basis until the position is filled. J-18808-Ljbffr

Location: Livorno, Toscana, IT

Posted Date: 7/7/2025