Senior Marketing Manager

Role Summary We are looking for a strategic and hands-on Senior Marketing Manager to partner closely with the Chief Marketing Officer and play a pivotal role in driving growth in Singapore and Korea. Based in Singapore, you will lead local marketing execution while also supporting regional growth—especially in Korea, a high-priority market for BOM BOM. You will help shape integrated campaigns, manage digital performance, drive social and influencer engagement, and coordinate cross-functional projects that impact multiple markets. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment, and who is excited to help scale a disruptive DTC brand. Key Responsibilities Performance Marketing: Lead and optimize campaigns across Google Performance Max (PMax), Meta (Instagram, Facebook), and other paid platforms. Monitor performance metrics such as ROAS, POAS, CPA and optimize continuously for efficiency and scale. Drive with creative team briefs, A/B testing, and landing page improvements. SEO & Website Performance: Develop SEO strategies to grow organic traffic and improve site performance. Conduct competitor site audits, and keyword research to guide content strategy. Monitor site performance using tools like Google Search Console and SEMrush. Content & Copywriting: Develop persuasive and engaging content for ads, social media, web, and email—always aligned with the BOM BOM tone of voice. Co-drive creation of content series that educate and build trust with pet owners. Ensure tone and message consistency across all platforms. Social Media & Community Engagement: Manage the social media calendar and execution for all Social Media Platforms. Oversee daily posting, community interaction, and performance tracking across social platforms. Strengthen community loyalty through active engagement and meaningful conversations. Influencer Marketing: Identify, onboard, and manage influencers in alignment with our brand values. Coordinate content timelines and briefs, and ensure alignment with Customer Solutions team. Track content quality and influencer ROI. Event & Activation Support: Assist in the planning and execution of brand activations, pop-ups, and vet-related events across Singapore and Korea. Ensure event messaging, visuals, and materials align with campaign objectives. Measure event performance and drive post-event conversions. Regional Coordination & Group Reporting: Align with the CMO on group-level priorities and ensure synergy across teams. Prepare monthly reporting decks for internal and group-level review. Support brand consistency and cross-market execution, especially in Korea. Strategic Projects & Ad Hoc Initiatives: Contribute to special projects, product launches, research, or regional initiatives as assigned by the CMO. Be ready to step in on urgent or cross-functional tasks with flexibility and ownership. J-18808-Ljbffr

Location: Singapore, Pedra Branca, SG

Posted Date: 7/3/2025