Manager/ Senior Manager, Marketing Healthy Lifestyle (1-year contract)

Manager/ Senior Manager, Marketing Healthy Lifestyle (1-year contract) Join us to apply for the Manager/ Senior Manager, Marketing Healthy Lifestyle (1-year contract) role at Health Promotion Board . The Marketing Healthy Lifestyle (MHL) Department leads the strategic planning, development, and implementation of marketing and media strategies for the Health Promotion Board’s flagship campaigns in healthy eating and physical activity. We promote holistic health through the Healthy 365 app, aligning with our vision of building a healthier nation. The successful candidate will develop and execute marketing strategies and campaigns aimed at empowering the general public and target segments with knowledge and resources to adopt healthy lifestyles. Responsibilities Synthesize data and consumer insights to create innovative, credible, and insights-driven communications that promote healthy behaviors. Develop and implement integrated marketing and media strategies across above-the-line, below-the-line, and digital channels. Manage stakeholder relationships to ensure alignment in go-to-market strategies, including ecosystem marketing, promotions, and activations, to meet KPIs like app downloads and sign-ups. Monitor, optimize, and evaluate campaign performance, refining messages and mechanics to meet targets. Respond promptly and customer-centrically to public queries and feedback via social media, following HPB guidelines. Collaborate with creative, media, research, and third-party agencies for effective marketing outcomes. Manage budgets, procurement, invoicing, forecasting, and project timelines to ensure timely delivery and value for money. Requirements Relevant qualification in Marketing or Communications. At least 5 years of experience in integrated communications, marketing, and branding in a B2C environment. Ability to analyze complex data and provide strategic insights. Proven success in content, database, performance marketing, automation, and omnichannel strategies. Hands-on experience with UX/UI for websites and mobile apps. Strong understanding of social media and digital analytics. Ability to multitask and work independently or in teams within a fast-paced environment. Excellent project management and budgeting skills. Good communication and interpersonal skills. Creative with an eye for detail. Additional Information Seniority Level: Associate Employment Type: Full-time Job Function: Other Industry: Wellness and Fitness Services J-18808-Ljbffr

Location: Singapore, Michigan, SG

Posted Date: 7/3/2025