Senior Manager, Product Marketing (Attractions)

Senior Manager, Product Marketing (Attractions) Join to apply for the Senior Manager, Product Marketing (Attractions) role at Resorts World Sentosa Senior Manager, Product Marketing (Attractions) Join to apply for the Senior Manager, Product Marketing (Attractions) role at Resorts World Sentosa Get AI-powered advice on this job and more exclusive features. Marketing strategy and campaign development: Support the development of marketing strategies and integrated campaigns that build consistent brand positioning and delivers visitorship to RWS attractions. Campaign management and execution : Develop and execute multi-channel marketing campaigns along the consumer journey across digital, social media, traditional media, and PR platforms. Collaborate with creative and media agencies to produce high-impact and award-winning campaigns, impactful assets and content that drive business impact. Monitor and analyze campaign performance, using learnings to make data-driven adjustments to optimize and maximize ROI. Storytelling and creativity: Manage the creative conceptualization process to generate innovative campaign ideas using various formats such as video, written content, infographics, and interactive media. Bring fresh perspectives on both traditional and emerging forms of media through engaging stories that align with the brand's vision, values, and objectives. These stories may be used for marketing, social media, internal communications, presentations, and other platforms. Consumer-led marketing leveraging market research & consumer insights: Work with the consumer insights and digital marketing teams to analyze market trends, consumer behaviors, conversion habits and campaign performance data. Provide strategic recommendations based on research and data insights to continuously improve marketing efforts that deliver against the KPI. Pricing Strategy and Promotion: Collaborate with business units to develop pricing strategies and recommended promotions that are competitive and attractive to key consumer segments for each attraction. Budget Management & Optimization: Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI. Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals. Stakeholder Management . Build and maintain strong relationships with internal and external stakeholders to ensure alignment and support for marketing initiatives. Effectively communicate marketing strategies, goals and results to stakeholders, ensuring transparency and collaboration. Job description: Job Responsibilities Marketing strategy and campaign development: Support the development of marketing strategies and integrated campaigns that build consistent brand positioning and delivers visitorship to RWS attractions. Campaign management and execution : Develop and execute multi-channel marketing campaigns along the consumer journey across digital, social media, traditional media, and PR platforms. Collaborate with creative and media agencies to produce high-impact and award-winning campaigns, impactful assets and content that drive business impact. Monitor and analyze campaign performance, using learnings to make data-driven adjustments to optimize and maximize ROI. Storytelling and creativity: Manage the creative conceptualization process to generate innovative campaign ideas using various formats such as video, written content, infographics, and interactive media. Bring fresh perspectives on both traditional and emerging forms of media through engaging stories that align with the brand's vision, values, and objectives. These stories may be used for marketing, social media, internal communications, presentations, and other platforms. Consumer-led marketing leveraging market research & consumer insights: Work with the consumer insights and digital marketing teams to analyze market trends, consumer behaviors, conversion habits and campaign performance data. Provide strategic recommendations based on research and data insights to continuously improve marketing efforts that deliver against the KPI. Pricing Strategy and Promotion: Collaborate with business units to develop pricing strategies and recommended promotions that are competitive and attractive to key consumer segments for each attraction. Budget Management & Optimization: Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI. Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals. Stakeholder Management . Build and maintain strong relationships with internal and external stakeholders to ensure alignment and support for marketing initiatives. Effectively communicate marketing strategies, goals and results to stakeholders, ensuring transparency and collaboration. Job Requirements Required Qualifications Minimum 8-10 years of marketing experience with 3 years in a leadership role Strong knowledge and relevant experience in tourism industry and/or destination marketing Possess strong analytical, communication, interpersonal, and negotiation skills Job Skills Able to present ideas clearly and persuasively at an individual and group level Critical thinker and creative problem solver Good project management skills and keen attention to details Able to work in a dynamic and fast-paced environment with the ability to balance multiple simultaneous projects Driven individual with capacity to lead and motivate team members Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Hospitals and Health Care Referrals increase your chances of interviewing at Resorts World Sentosa by 2x Sign in to set job alerts for “Senior Product Marketing Manager” roles. 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Location: Singapore, Pedra Branca, SG

Posted Date: 7/3/2025