Denholm Associates

Social Media Coordinator

Job Location

Edinburgh, United Kingdom

Job Description

Denholm are delighted to be working with a leading premium consumer-goods brand based in Edinburgh. We are seeking a skilled and strategic Global Social Media Coordinator to lead content development and engagement across our client’s Instagram and TikTok platforms for an initial 6-month contract. The ideal candidate is a creative thinker with a strong understanding of social media trends and a proven ability to turn followers into loyal brand advocates. This is a key role within a small, collaborative team—balancing content creation with data-driven decision-making to drive growth and engagement. Key Responsibilities 1. Social Media Calendar Management Develop and maintain a dynamic, forward-looking content calendar for Instagram and TikTok. Ensure consistent, high-quality posting aligned with brand guidelines and tone of voice. 2. Content Development & Community Engagement Create engaging, educational, and entertaining employee-generated content (EGC). Curate and incorporate user-generated content (UGC) to enhance community connection. Monitor platform conversations and engage with the audience in a timely, thoughtful manner. Collaborate with influencers and manage content campaigns from concept to completion. Stay informed on platform trends, tools, and features—proposing innovative ways to connect with our audience. 3. Analytics & Performance Optimization Track, analyse, and report on content performance across key metrics (engagement, reach, virality). Use insights to iterate and improve content strategy and execution. Experience 3–5 years in social media management, with a strong focus on Instagram and TikTok. Demonstrated success managing influencer relationships and campaign execution. Skills Strong understanding of short-form video content and platform-specific best practices. Exceptional copywriting skills with a creative and audience-first mindset. Excellent project management abilities; capable of managing multiple priorities simultaneously. Proficient with content management systems (Sprout, Notion experience is a plus). This is an excellent opportunity to work in a collaborative and agile work environment whilst providing a tangible impact on brand growth and community development. You will have the ability to innovate, experiment, and lead in a fast-evolving digital landscape. If you are interested in joining a global brand name in consumer goods, get in touch today!

Location: Edinburgh, GB

Posted Date: 6/30/2025
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Denholm Associates

Posted

June 30, 2025
UID: 5270897859

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