Digital Marketing Manager

About US: Fusion Institute is one of Pune’s top-rated IT training centers, offering industry-relevant courses in Data Science, AWS, DevOps, and Analytics. We are looking for a Digital Marketing Manager who can lead a team and manage both paid and organic marketing efforts to drive student enrollment and brand growth. Role Overview: You will be responsible for leading a small in-house marketing team (designers, content writers, SEO/social media executives) and managing the full digital funnel — from performance ads to content-led organic growth. Key Responsibilities: Team Leadership's Execution: Lead and manage a cross-functional team to execute campaigns across channels. Set weekly/monthly KPIs and build reporting dashboards to track ROI. Build monthly marketing reports with actionable insights. Paid Marketing; Run and optimize ad campaigns across Google, Meta (Facebook/Instagram), and YouTube. Allocate and manage budgets to maximize lead generation and reduce CPL. Coordinate landing page content, copy, and CRO with the team. Organic Content Marketing: Oversee SEO roadmap and execution (blogs, backlinks, keyword ranking). Develop and manage content across Quora, Reddit, LinkedIn, Instagram, and YouTube Shorts. Manage Google Business Profile (GMB) for multiple course offerings with regular updates. Run email/SMS/WhatsApp drip marketing to nurture leads and improve conversion rates. Marketing Strategy Analytics: Plan integrated campaigns based on course launch timelines and student behavior. Use tools like GA4, Tag Manager, Search Console, and Hotjar to optimize funnels. Collaborate with academic and admissions teams to align marketing with course demand. Key Skills: Strong team leadership and project management Performance marketing (Google Ads, Meta Ads, YouTube Ads) Organic growth (SEO, social media, community marketing) Tools: GA4, GTM, Ahrefs/SEMrush, Canva, Google Sheets Creative storytelling and editorial judgment for content planning Prior EdTech or Training Institute experience preferred Qualifications: Bachelor’s degree in Marketing, Communications, or related field Minimum 5 years of experience in digital marketing, with 2 years in a leadership role Proven track record of driving results across both paid and unpaid channels

Location: pune, IN

Posted Date: 6/19/2025