B2B Marketing Coordinator (Campaigns Social Media)

Company Description Anshul Impex specialises in selecting the best natural semi-precious stones to create unique, classy, and elegant gemstone carved products. The company offers therapeutic healing and Reiki products as well as vibrant decorative tumbled stones in a wide variety of semi-precious stones. Their products are designed to provide customers with both aesthetic appeal and holistic benefits. Role Overview: We are hiring a smart and creative B2B Marketing Coordinator to manage email, WhatsApp, and social media campaigns for wholesale marketing. You will be responsible for driving visibility and engagement among crystal shops, gift stores, wellness centers, and international buyers. This is not a content creation or customer service role – your job is to plan, coordinate, and publish marketing content (designers and support staff will assist). Key Responsibilities: Campaign Planning Develop a calendar for promotions, launches, events, and festivals Plan campaign themes: e.g., “Crystal Festive Displays,” “Wholesale Combos,” “Back in Stock” ✍️ Design Coordination & Briefs Create campaign briefs for banners, Instagram posts, LinkedIn updates, and story creatives Coordinate with designers and content team for timely delivery Ensure visual content aligns with brand voice and B2B goals Email & WhatsApp Execution Set up and send bulk emailers (Mailchimp/Zoho) Manage WhatsApp broadcast content (sample packs, offers, testimonials, PDFs) Social Media for B2B (Instagram, LinkedIn, Facebook) Plan and schedule 3–4 posts/week with messaging tailored to: Store owners, retailers, resellers, healing centers Share: Product highlights Display ideas from customers Behind-the-scenes factory posts B2B offers and customer stories Write engaging, professional captions (you won’t design, just direct) Lead Research & Database Building Find new potential buyers (retailers, boutiques, gift shops, etc.) from: Faire & Etsy search Instagram business pages Google Maps & directories (e.g., crystal shops USA, yoga boutiques UK) Check for verified email addresses, location, and website Organize leads into an Excel sheet or CRM with proper tags: (e.g., Country, Type of Store, Email, Website, Instagram Link) Update and clean the database regularly to avoid duplicates or errors Track which leads were newly added or removed each week F ocus is purely on finding and organizing leads – no direct outreach involved. Analytics & Reporting Track campaign metrics: open rates, inquiry clicks, likes, shares, comments Monitor social insights weekly and prepare a simple monthly performance report Suggest improvements based on engagement trends Required Skills: Strong communication & copywriting for professional social posts Understanding of how to market to retailers, wholesalers, or healing professionals Familiarity with Meta Business Suite, Mailchimp/Zoho Campaigns, WhatsApp Business Collaborative mindset to work with design/content/sales teams

Location: pune, IN

Posted Date: 6/18/2025