Copywriter

Job Title: Copywriter [Creative Strategist] Location: Lower Parel, Mumbai Position Overview: We are seeking a talented and strategically minded Copywriter [Creative Strategist] with proven experience in crafting compelling, brand-aligned content for beauty, fashion, and luxury lifestyle brands . This role demands not just strong writing skills, but the ability to understand and shape brand voice, interpret creative briefs, collaborate cross-functionally, and bring fresh, culturally relevant ideas to life with clarity and elegance. Key Responsibilities: Develop high-impact copy for multi-channel campaigns, including but not limited to digital ads, websites, social media, email, product descriptions, and packaging. Collaborate closely with brand strategists, art directors, designers, and marketing teams to create cohesive and concept-driven storytelling. Translate complex concepts and product features into inspiring, consumer-friendly language that reflects each brand's tone and target audience. Conduct thorough research to stay up-to-date with industry trends, competitor messaging, and consumer behavior in the luxury, fashion, and beauty space. Contribute to creative ideation and brand strategy sessions, offering insight-driven perspectives and messaging directions. Write and refine brand guidelines, tone-of-voice documents, taglines, manifestos, and key messaging frameworks. Review and edit existing content to ensure consistency, accuracy, and alignment with overall brand strategy. Present copy concepts and strategic messaging to internal teams and, when needed, to clients or stakeholders.

Location: mumbai, IN

Posted Date: 6/17/2025