Social Media Manager

We're Hiring: Social Media Associate Manager at PhysicsWallah Location: Noida Sector 62| Experience: 3 Years Years | Industry: EdTech / Infotainment About PhysicsWallah PhysicsWallah began as a humble YouTube channel in 2014 by visionary educator Alakh Pandey . Today, we're India’s leading online ed-tech startup, committed to making quality education affordable and accessible for every student dreaming of cracking IIT, NEET & AIIMS —especially those from Tier 2, 3, and 4 cities. We're now expanding our digital presence and looking for a creative and execution-driven Social Media Associate Manager to help build and grow our infotainment channels from the ground up. If you're passionate about storytelling, short-form content, and Bharat-centric audiences—this is your moment. What You’ll Do Channel Setup & Growth Launch new Instagram and YouTube channels with optimized bios, banners, and identity. Execute zero-to-one strategies for initial traction—hooks, trends, contests, and community building. Tailor content for infotainment and regional appeal. Content Planning & Publishing Build and manage a 30-day content calendar aligned with key campaigns and creator timelines. Publish daily across platforms—Reels, Shorts, memes, behind-the-scenes, community shoutouts, etc. Optimize for each platform's unique algorithms and engagement metrics. Copywriting & Creative Coordination Write high-conversion hooks, captions, and CTAs in Hindi, Hinglish, and English. Ideate viral post formats, meme text overlays, and trending scripts in sync with creators. Influencer & Community Management Coordinate with influencers for collabs and content amplification. Manage a CRM to track outreach, usage rights, and campaign deadlines. Build WhatsApp communities, engage with comments/DMs, and host polls & quizzes. Performance Tracking & Reporting Analyze reach, watch time, and engagement data weekly. Run A/B tests on hooks, thumbnails, and timing to optimize results. Share performance insights and recommendations regularly with internal teams. Cross-Team Collaboration Work closely with video, design, and marketing teams to align messaging and timelines. Propose creator collabs, social-first campaigns, and platform experiments. What We’re Looking For 3-6 years of experience in social media management, preferably in infotainment, youth content, or edtech. Proven success growing Instagram or YouTube Shorts accounts from scratch. Strong understanding of short-form algorithms and regional audience behavior. Proficiency with tools like Canva, CapCut, Meta Studio, Notion, Airtable, and Google Sheets. Exceptional copywriting in Hindi, Hinglish, and English. Experience managing creators/influencer networks is a plus. Why Join Us? Be part of a mission-first company changing the future of education in India. Work with some of the most passionate creators, marketers, and educators. Freedom to experiment, fail fast, and scale what's working. Build something that matters for Bharat . Ready to make an impact? Apply now or tag someone who’d be a great fit! SocialMediaJobs HiringNow EdTechJobs InstagramMarketing YouTubeShorts Infotainment PhysicsWallah StartupJobs BharatFirst ContentMarketing Please share your resume at priya.bhalla@pw.live if interested.

Location: noida, IN

Posted Date: 6/17/2025