Strategic Marketing Specialist

Job Description Join us at the intersection of strategy, marketing, and impact. We are looking for a smart, driven individual to join our Strategy and Marketing team—someone who is ready to learn fast, build strong foundations, and make a real impact in rural India. This is an on-site role based in Mumbai , preferably for candidates located in Mumbai or Pune . Key Responsibilities A. Strategy, Planning & Data Management Conduct market research and competitive analysis to support strategic decisions. Build dashboards and data tools to track business performance. Develop short- and long-term planning (weekly/seasonal/annual) and cross-team alignment. Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies. Lead small pilots, monitor impact, and iterate quickly to optimize performance. B. Marketing & Advertising Plan and execute full-stack marketing campaigns—digital, print, and on-ground. Own BTL initiatives: demos, roadshows, community events, and activations in rural markets. Generate qualified leads through influencer outreach, social media, and field campaigns. Analyze campaign performance and optimize funnel conversion rates. ✅ Candidate Profile Education Graduate or MBA in Marketing, Agri-Business, or Finance (Marketing preferred) ‍ Experience 0–3 years in Strategy, Marketing, or Rural Business roles (Fresher or early-stage professionals welcome) Skillset Strong in Excel and PowerPoint Working knowledge of Canva or similar design tools Strong project ownership and multi-tasking ability Mindset & Background Agri-sector passion; rural roots or farmer family background is a plus Thrives in startup chaos: ambiguity, testing, fast failures Committed to impact; wants to build scalable change in rural India Why Join Us? Shape grassroots impact through field-level marketing and direct farmer engagement Collaborate with IIT-B & Harvard alumni on high-impact strategic work Work on next-gen agricultural machinery and rural tech Be a change agent for Indian agriculture using cutting-edge innovation

Location: mumbai, IN

Posted Date: 6/17/2025