Manager (Marketing)

Responsibilities Build & continuously refine BITS Pilani’s marketing strategy to effectively position the Institute. Acquire key segment insights to build segment specific messaging and outreach strategy. Scan the external environment for developments, carry out competitive analysis, analyze industry trends and industry at global level regularly and derive implications for the Institute’s marketing strategy. Build media plans that primarily involve popular digital media platforms, digital ad networks, social media platforms & other new age outreach mediums. Design and implement lead generation strategies across online and offline channels, monitor inquiry pipelines, and collaborate with admissions teams to improve inquiry-to-enrollment conversions. Effectively plan & manage PR activities ranging from press releases, events, conferences, articles, blogs, podcasts & press interviews. Draw up activity calendar and allocate expenses based on activity, brand plans and budget allocations, seek approval on activity calendar and revise it as required. Drive preparation of marketing brochures to highlight various program offerings and showcase BITS Pilani’s success. Collaborate closely with key institutional divisions such as Alumni Relations, Admissions, Placements, Practice School and Research & Innovation to develop and execute targeted marketing strategies that amplify their initiatives and enhance institutional visibility. Allocate responsibilities within the team, monitor performance, provide developmental feedback, resolve grievances, counsel and mentor team members. Any other responsibility assigned by the Head from time-to-time. Qualifications Master’s degree in Business Management, preferably with specialization in Marketing, and with a minimum of 7 years of relevant experience in a similar role within a higher education Institute or related industry. Skills Technical Knowledge: • Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), Data Studio or other similar tools • Marketing automation and CRM Systems • Content Strategy & SEO/SEM Knowledge • Media buying platforms Behavioral Competencies: • Should have demonstrated ability of being an empathetic leader, a listener and to work independently and lead data- driven initiatives. • Should have strong analytical and problem-solving skills, with attention to detail and accuracy in data handling. • Should possess excellent communication and interpersonal skills. • Should have the ability to plan, direct & coordinate activities, work collaboratively and communicate effectively across a range of stakeholders. • Should exhibit a proactive attitude towards identifying opportunities for improvement. • Should be punctual, methodical, organized, self-motivated and result-oriented to meet tight timelines. • Should be able to multi-task, set and reset priorities with direction or feedback from higher-ups and teammates. • Should exhibit a high degree of ownership, commitment and flexibility, should be able to put in extra hours as per work demands.

Location: goa, IN

Posted Date: 6/17/2025