Sr. Digital Marketing Executive

Key Responsibilities: Develop and Execute Digital Marketing Strategies: Lead the creation and implementation of comprehensive digital marketing campaigns to achieve business objectives. Manage and optimize multi-channel marketing campaigns across social media, email, search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, and more. Conduct market research to identify opportunities, trends, and customer insights. Content Strategy & Management: Oversee content creation for digital platforms including websites, blogs, social media, email newsletters, and online ads. Ensure content is aligned with brand messaging, SEO best practices, and customer engagement goals. Collaborate with content creators and designers to produce high-quality, engaging content. Social Media Management: Plan and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Monitor social media trends, analytics, and engagement to optimize campaigns. Engage with followers and respond to inquiries or comments. SEO & SEM Optimization: Develop and implement strategies to improve organic search rankings (SEO). Manage paid search campaigns (Google Ads, Bing Ads) and optimize for ROI. Conduct keyword research and implement on-page and off-page SEO strategies. Analytics & Reporting: Track, measure, and analyze key performance indicators (KPIs) for all digital marketing efforts. Provide regular reports on campaign performance, ROI, and insights to senior management. Use data-driven insights to optimize campaigns and inform future strategies. Lead Generation & Conversion Optimization: Develop and implement lead generation strategies through digital channels. Continuously optimize landing pages, forms, and other conversion points on digital properties. Work with the sales team to ensure alignment of marketing campaigns with sales goals. Collaboration & Team Leadership: Work closely with cross-functional teams, including sales, design, and product, to ensure marketing goals are aligned. Mentor and lead junior marketing staff, providing guidance and feedback for professional development. Skills & Qualifications: Education: Bachelor's degree in Marketing, Business, Communications, or related field. A Master's degree is a plus. Experience: Proven experience (5 years) in digital marketing or related roles. Hands-on experience with digital marketing tools and platforms (Google Ads, Google Analytics, SEMrush, HubSpot, etc.). Strong knowledge of SEO, SEM, content marketing, social media, email marketing, and analytics. Experience with conversion rate optimization (CRO) and A/B testing. Working Conditions: Full-time position office-based role. Salary As per last CTC. Contact Number - 9875944053

Location: chandigarh, IN

Posted Date: 6/17/2025