Digital Marketing Manager

Exclusive opportunity for a data-driven and hands-on Digital Marketing Manager to join a global B2B consultancy firm. This role is ideal for someone who thrives in a B2B environment and is keen to drive digital strategy, campaign performance, and audience engagement across multiple online channels. Based in Berlin, the role in involves working closely with internal stakeholders, including marketing, events, and client teams, you will play a key role in delivering and evolving our digital marketing strategy. This includes managing digital platforms, optimising content and outreach, and using data to inform decisions and support business growth. Berlin based - Hybrid working – 3 days in office, 2 from home €70,000 - €75,000 Roles & responsibilities: Digital channel management: Maintain and optimise digital platforms (website, social media, email) to grow visibility, engagement, and reach. Campaign development and execution: Create and deliver digital campaigns, ensuring messaging and targeting align with business goals. Data and analytics: Analyse performance metrics and dashboards to track progress, report on KPIs, and refine marketing strategies accordingly. ERM and CRM data management: Support relationship and client data processes to drive targeted, insight-led marketing activity. Audience targeting and segmentation: Use data and tools to identify and reach relevant audiences across key markets. Marketing technology: Utilise AI, automation, and personalisation tools to improve efficiency and impact across campaigns. Content optimisation: Ensure that news, updates, recruitment messages and event content are effectively delivered to the right audiences. Compliance: Apply strong understanding of GDPR and digital compliance within all marketing practices. Skills & experience: Proven experience in a digital marketing role, ideally in a B2B or professional services environment. Experience working with external agencies. Confident using data and insights to shape strategies and report on performance. Familiarity with ERM, CRM, marketing automation, and analytics tools. Experience running campaigns across digital channels including SEO, PPC, paid social (LinkedIn), and email. Awareness of emerging trends in AI, automation, and personalisation. Excellent communication and stakeholder management skills. Strong project management capability, with attention to detail and a collaborative approach. Working knowledge of digital marketing regulations and GDPR. Language skills one of the following advantageous: German, French, Italian Written and spoken fluency in English essential In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs: Competitive salary Performance bonus Generous pension provision Hybrid working arrangements Wide range of other benefits Professional development If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

Location: Berlin, DE

Posted Date: 6/16/2025