Social Media Specialist (Post Level 11) (Job ID: 6170)

KINDLY TAKE NOTE: Applications may only be submitted online through the official UFS vacancy website: https://ufs.hua.hrsmart.com/hr/ats/JobSearch/viewAll - Applications submitted through any other platform will not be considered. The system allows a maximum of eight attachments. To avoid upload issues, we recommend merging some or all documents into fewer files before submitting. INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED! To ensure your application is complete, you must submit ALL documents listed under the inherent requirements, as well as the following standard documentation: A detailed Curriculum Vitae. Copies of your qualifications, or official proof of qualifications obtained (If you hold foreign qualifications, please include SAQA accreditation). A copy of your identity document (South African ID or passport for foreign nationals). Confirmation of employment in the form of a letter, appointment contract, service certificate, or recent payslip from your current or most recent employer (applicable to external applicants only). Duties and responsibilities: Lead the development and implementation of innovative social media strategies and campaigns aligned with institutional objectives. Monitor social media platforms to identify emerging trends, student issues, and crisis communication triggers. Assist with real-time social listening and response during critical or sensitive periods. Develop campaign content and messaging for university-wide initiatives, student engagement, and reputational enhancement. Source, create, and adapt multimedia content (including images, videos, GIFs, and written copy) for various platforms. Post content and actively manage official UFS social media accounts. Respond promptly and professionally to public and student queries on social platforms in a brand-aligned tone. Collaborate with the UFS Social Media Squad and internal stakeholders to produce peer-led and authentic content. Maintain consistency in branding across platforms by updating profile elements and ensuring compliance with brand guidelines. Generate monthly and campaign-specific analytics reports using industry-standard tools (e.g., Meta Business Suite, Brandwatch, TikTok Analytics). Interpret data insights to optimise content and campaign strategies and support strategic communication planning. Build and maintain a network of official UFS social media administrators and ensure their compliance with institutional standards. Contribute to the Division of Communication and Marketing's content hub to support editorial planning and scheduling. Identify and recommend tools, formats, and approaches that strengthen UFS's digital presence and stakeholder engagement. Inherent requirements: Bachelor's degree/BTech/Advanced Diploma (NQF Level 7) in Communication, Journalism, Media, Marketing, or a related field Minimum of two (2) years' proven experience in social/digital media management. Recommendations: Three (3) to Five (5) years' relevant experience in social/digital media management Honours degree on NQF level eight (8) in Communication, Journalism, Media, Marketing, or a related field Experience in higher education, youth-focused brands, or digital agencies preferred. Knowledge of SEO and social media advertising is advantageous Required competencies: Results Orientated: - The ability to cope with a frequently changing environment and to adapt to evolving situations. - The ability to be reliable, responsible, dependable and to fulfil obligations. Strategic Thinking: - The ability to deal with several activities at a time. - The ability to focus on details, work towards perfection, and approach work in a neat and organised manner. Business Acumen: - The ability to adhere to rules and strictly follow work regulations. - Proficient in using MS Office. - Knowledge of the social media environment and Demonstrate knowledge of multi-media journalism. - Photography and videography skills. - Proven experience in successfully managing social media platforms. - Proven experience in the conceptualisation and execution of social media campaigns. - Skilled in analytics and reporting tools (such as Meta Business Suite, TikTok Analytics, Brandwatch, Hootsuite, Sprout Social, Later, Buffer, or other industry-recognised software). - Proficient in multimedia content creation software (such as Canva, CapCut, Adobe Creative Suite, lnShot, Animoto, Biteable, or other industry-recognised software). - Advanced working knowledge of MS Word, PowerPoint, and the Web - Expertise in social media platforms, audience engagement, and digital trends. Leading: - The ability to maintain high levels of personal motivation, energy and enthusiasm. - The ability to be cooperative with others, display a good-natured attitude and encourage people to work together. Building Coalitions: - The ability to be sensitive and understanding to the needs and feelings of others. - The ability to interact with others and establish personal connections with people. Assumption of duties: 01 July 2025 or as soon as possible. Closing date: 22 June 2025 Salary: The annual remuneration package, including benefits is R447 323.31 R562 750.48 per annum, depending on the budget available for the position, relevant work experience and qualifications. Fringe benefits: (Subject to specific conditions): pension scheme, medical aid scheme, group life insurance, housing allowance, leave and sick leave, service bonus and study benefits. Enquiries: For enquiries, please feel free to contact 051 401 9814 or email MakolaCM@ufs.ac.za or Recruit@ufs.ac.za . Additionally, kindly contact 051 401 2979 / 9810/ 9848 for assistance. General: The UFS is a designated employer and is committed to the pursuit of excellence, diversity, and redress in achieving its equity targets in accordance with the Employment Equity Plan of the University and its Employment Equity goals and targets. Preference will be given to candidates from the under-represented designated groups including candidates with disabilities. Our Employment Equity Plan is available at: EEA13-UFS EE Plan 1 March 2025_28 Feb 2026.pdf The University processes personal information in line with its obligations under the Protection of Personal Information Act (POPIA) and any personal information provided to the University will be treated as confidential and processed in accordance with the rights provided to data subjects under POPIA. The University reserves the right not to fill the post. The UFS will only consider applications of candidates who meet all the inherent requirements of the position. Applications that are incomplete will not be considered. Communication will be limited to shortlisted candidates only. Should you not be contacted within six weeks of the closing date for applications, you may assume that your application was unsuccessful.

Location: Bloemfontein, ZA

Posted Date: 6/16/2025