Field Marketing Specialist Center (Toscana&umbria)

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in line with global and national strategies. They work to build strong local networks with opinion-leaders and key influencers both online (social media) and offline. They help create and implement marketing initiatives across four key pillars: Consumer Collecting, Sports, Culture, and Communications, leveraging On Premise, Off Premise, and New Business opportunities, tailored to local needs. The FMS is actively involved in the field, making things happen rather than working in an office environment. Support Strategic Direction Contribute to the development of the Center region marketing strategy. Enhance product and brand relevance in the region. Collaborate with the local sales team to increase product availability. Drive trial initiatives, focusing on Gen Z and university students. Implementation of Regional Marketing Plan Activate best practices with students, aligning with core program objectives. Oversee the sampling program by leading Student Marketeers. Deliver brand activations at third-party events to increase brand attribution and product usage. Build relationships with opinion leaders and key networks within sports and cultural scenes. Support event organization, managing specific parts of larger projects and executing regional events. Marketing Innovation Assist in developing and executing locally relevant new ideas. Identify and support cross-marketing opportunities with integrated plans. Lead creative processes with Student Marketeers to generate innovative ideas and foster loyalty among students. Organizational Capabilities and Enabling Structure Model Red Bull values with a motivating and inspiring tone. Ensure the right programs are in place to reach target groups and adapt resources flexibly. Maintain consistency in recruitment, onboarding, and training across regions. Hire diverse, skilled Student Marketeers and set them up for success with thorough onboarding. Train and empower Student Marketeers to own their targets and develop professionally. Qualifications University Degree. Strong networking skills and understanding of core scenes in the region. Personal relationships in local scenes such as university, culture, and sports. Experience in sports, culture, events, or marketing agencies with in-depth industry knowledge. Leadership and team management skills. Creative, strategic, and entrepreneurial mindset with a solutions focus. Analytical, planning, and project management skills. Excellent communication skills. Fluent in English. Additional Information J-18808-Ljbffr

Location: provincia-di-firenze, IT

Posted Date: 6/1/2025