Marketing Specialist

Marketing Specialist At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This is a position with grade 13 This position reports to Customer Experience Marketing Manager Your role and responsibilities In this role, you will be responsible for executing the customer experience strategy and content creation across all touchpoints to support growth, marketing, and sales goals for a specific solution or project. You will identify market opportunities aligned with our strategic objectives. You should be able to design long-term strategies, see the bigger picture, and understand all necessary steps to reach final goals. Part of your role involves evaluating existing processes and improving them. You will also develop new marketing processes, plans, and business requirements for assigned projects, ensuring smooth project execution and compliance with guidelines. The work model for this role is: LI-Hybrid. This position contributes to the Electrification Smart Buildings division located in Sesto San Giovanni (MI). Your main responsibilities include:• Conducting quantitative and qualitative analysis of stakeholders and the business environment.• Designing processes to improve quality and operational efficiency.• Supporting digital process strategies within product frameworks.• Collaborating with digital teams to identify innovative opportunities and create value.• Developing prototypes of new offerings and experiences for testing and refinement.• Monitoring process steps and sharing updates.• Serving as the main contact for the project and coordinating team activities.• Identifying customer touchpoints and engagement methods.• Building the annual marketing plan and managing marketing channels and materials.• Planning and coordinating multi-channel promotional campaigns. Qualifications for the role You see processes as opportunities to improve performance and achieve strategic goals. You have at least 5 years of experience in a similar field, with a user-centered approach to identify needs and translate them into strategies and customer journeys. You are interested in innovative business approaches as a Marketing Specialist. You possess advanced knowledge of Web Analytics tools. You have strong project management skills and experience in multidisciplinary coordination. You can deliver compelling pitches and keynotes. You hold a degree in design, marketing, or communication. You are fluent in Italian and English, both written and spoken. More about us We value people from diverse backgrounds. Apply today for your next career step with ABB and visit www.abb.com to learn about our global solutions. MyABBStory For further info: Letizia Breviario, Talent Partner J-18808-Ljbffr

Location: sesto-san-giovanni, IT

Posted Date: 5/23/2025