Digital Marketing Manager - Retention And Acquisition

Job Description The Company Our client is an industry leader in the private credit space, offering a range of listed and unlisted products providing investors with access to private markets. Due to growth are looking to add to their high performing marketing team in the form of a Digital Marketing professional to assist in the growth of the business. The Role The Digital Marketing Manager role is be responsible for developing and executing digital marketing strategies, targeting both consumer and B2B segments with a strong focus across retention, acquisition and CRM. This is a full time, permanent opportunity based in Sydney with 4 days a week in the office. Key Accountabilities Develop, implement, and manage digital marketing campaigns across key channels, including email, social media, paid media, and website, monitoring campaign performance, website analytics, and CRM data. Plan and execute data-driven marketing strategies to generate qualified leads, nurture prospects, and improve customer retention. Build automated workflows (drip campaigns, onboarding, re-engagement, lifecycle emails) and lead nurturing campaigns to enhance customer journeys and improve conversion rates. Ensure all websites under the brand are continually optimised with SEO, with the ability to communicate findings and solutions to the broader business Lead for website delivery, testing of the website, optimising the website and creating landing pages for different campaigns Plan, execute, and optimise paid advertising campaigns (Google Ads, Meta, Instagram, LinkedIn) to drive awareness, customer acquisition, and retention. Manage advertising budgets, ensuring optimal spend allocation for maximum ROI. Oversee SEM initiatives by working with an external search agency to manage and optimise paid search campaigns. To be successful you will have Proven experience in a digital marketing role, delivering successful digital marketing campaigns and working within financial services A strong focus and experience across retention, acquisition and CRM (Salesforce) Proficiency in digital marketing tools like Google Analytics, Google Ads, Meta Ads, LinkedIn Proficient in KPI setting, performance analysis, and reporting tools (Power BI, GA4, etc.). Strong attention to detail, organisational skills and ability to handle multiple tasks at once Why Apply? Great opportunity to join a reputable and growing business Play a key role for the business Strong culture Your next steps If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY. Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country. We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.

Location: West Hobart, AU

Posted Date: 5/14/2025