Marketing Communications Manager

Marketing & Communications Manager Location: Jupiter Inlet Lighthouse & Museum, Jupiter, FL Reports To: Executive Director Job Type: Full-Time Job Overview: This position plays a crucial role in advancing the mission of the Jupiter Inlet Lighthouse & Museum by expanding its reach, engagement, and impact. The ideal candidate is a proactive leader who thrives in a fast-paced environment and is passionate about storytelling, audience engagement, and brand growth. The Marketing & Communications Manager is responsible for leading and executing the museum’s marketing and communications strategy to enhance visibility, engagement, and support for the Jupiter Inlet Lighthouse & Museum. This role oversees content development, digital marketing, advertising, media relations, and public relations efforts while managing marketing budgets, agency collaborations, and brand consistency. The ideal candidate is a strategic thinker with experience in digital marketing, content creation, and communications who thrives in a collaborative and dynamic environment. Key Responsibilities: Strategic Planning & Budget Oversight Develop, implement, and direct annual marketing plans, ad campaigns, and branding strategies that align with organizational goals and strategic initiatives. Create the marketing budget, track expenses, and ensure alignment with financial goals. Identify target audiences and monitor industry trends. Coordinate and manage relationships with outside marketing agencies and vendors. Content & Campaign Management Create and execute content across digital and traditional marketing channels. Supervise content developed by the Marketing Coordinator and external agencies to ensure brand consistency. Approve all content for social media, website, email campaigns, and advertising. Develop and oversee museum-wide marketing campaigns, including print, digital, and broadcast media. Track and analyze campaign performance, making data-driven recommendations for optimization. Advertising & Digital Marketing Manage digital advertising campaign strategy, including paid social, geofencing, PPC, and Google Ad Grant efforts in conjunction with an external marketing agency. Oversee the placement and performance of print, radio, and television advertising. Track and evaluate digital and traditional advertising effectiveness, adjusting strategies as needed. Website & Email Marketing Oversee website updates, content management, SEO strategy, and user experience in collaboration with the Marketing Coordinator and agency partners. Ensure website content aligns with brand messaging and organizational priorities. Manage and approve email marketing campaigns, including the monthly newsletter and promotional emails. Collaborate with internal teams to support targeted email campaigns and automation strategies. Public Relations & Media Management Serve as the primary media contact for press inquiries, media visits, and influencer collaborations Create press releases, media pitches, and promotional materials. Develop and implement public relations strategies to enhance the museum’s reputation and outreach. Respond to public photo and video requests in alignment with Bureau of Land Management protocols. Handle PR crisis management and communications planning. Event Marketing & Sponsorship Support Develop and execute marketing strategies for museum events and programs. Support sponsorship outreach and fulfillment by providing promotional assets and visibility opportunities. Secure in-kind advertising and media partnerships for events in collaboration with the Development Manager. Team Leadership & Collaboration Supervise and provide strategic direction to the Marketing Coordinator. Work closely with internal departments to support marketing needs, including development, education, and visitor engagement. Engage with key stakeholders, including board members, donors, and community leaders, to align marketing initiatives with organizational priorities. Grant Reporting Prepare and submit marketing-specific grant applications and reports with the Executive Director. Track and prepare all marketing materials, contracts, and financials for local and state grant reporting. Skills & Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience). Minimum 5 years of experience in marketing, digital advertising, or communications. Strong understanding of digital marketing, including social media, SEO, PPC, and email marketing. Experience managing paid advertising campaigns across multiple platforms. Strong project management and budgeting skills. Excellent written and verbal communication skills. Experience working with marketing agencies and external vendors is a plus. Knowledge of website management (WordPress preferred) and analytics tools. Professionalism in manner and appearance. Schedule & Work Environment: Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with special events and evenings as needed. Office-based role with time spent outdoors for video shoots and events. Some weekend work required for events or urgent needs. Compensation & Benefits: Salary: $70,000 - $75,000, based on experience Health insurance stipend Paid time off and holiday pay Retirement savings plan options with company match Opportunities for professional development and career growth

Location: Jupiter, FL, US

Posted Date: 5/12/2025