Senior Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist at LHH Join to apply for the Senior Digital Marketing Specialist role at LHH . Location: Province of Mantova, Italy. Responsibilities Plan, implement, and optimize digital campaigns across platforms such as Google Ads, Meta, TikTok, Criteo, and Spotify, focusing on performance. Manage campaign budgets, monitor costs and ROI for efficient results. Launch lead generation and conversion campaigns to sell vehicles. Monitor KPIs and ROI using analytics tools like Google Analytics and Meta Ads Manager. Collaborate with creative teams to develop effective copy, graphics, and landing pages. Optimize campaigns through A/B testing and advertising experiments. Manage SEO and SEM strategies to enhance visibility and qualified traffic. Support IT in managing Pixel and Conversions API for tracking key events (leads, purchases). Propose new strategies to increase brand awareness and improve user experience. Integrate AI solutions to optimize digital processes and performance. Your Profile 3-5 years of experience in digital and performance marketing, preferably in the automotive sector or related fields. Degree in marketing or related disciplines. Excellent knowledge of advertising platforms (Google Ads, Meta, TikTok, Criteo, Spotify). Experience managing PPC, display, retargeting, and social media campaigns. Deep understanding of Google Analytics, Google Tag Manager, and event tracking tools like Pixel and Conversions API. Strong data analysis skills and ability to create detailed performance reports. Experience optimizing SEM for improved search engine ranking. Additional Details Seniority Level: Mid-Senior level Employment Type: Full-time Job Function: Marketing and Sales Industry: Human Resources Services Referrals increase your chances of interviewing at LHH by 2x. Get notified about new Digital Marketing Specialist jobs in Mantua, Lombardy, Italy. J-18808-Ljbffr

Location: provincia-di-mantova, IT

Posted Date: 5/12/2025