Demand Generation Specialist

Job Title: Demand Generation Specialist Location: Hybrid, 2-3 days in Leeds City Centre Salary: £35,000 - £45,000 basic The Opportunity: Are you a data-driven marketer with a passion for creating impactful, multi-channel demand generation campaigns? We are seeking an experienced Demand Generation Specialist to join a dynamic and growing technology company. This is a hands-on role where you will design and execute high-performing marketing strategies to drive lead acquisition, nurture prospects, and support revenue growth. Key Responsibilities: Design, execute, and optimise full-funnel marketing campaigns across digital, paid media, email, webinars, and social channels. Develop and implement lead nurture strategies, ensuring efficient movement of prospects through the sales funnel. Create compelling messaging and content tailored to target personas and buyer journeys. Manage and optimise digital marketing channels, including SEO, PPC, paid social, and email marketing. Monitor and analyse campaign performance, providing actionable insights to drive continuous improvement. About You: Proven experience in demand generation and revenue marketing within a B2B SaaS or tech environment. Strong understanding of digital marketing channels (SEO, PPC, email marketing, social media). Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce). Analytical mindset with experience in marketing analytics and reporting. Excellent communication skills, both written and verbal. Proactive, adaptable, and comfortable working in a fast-paced environment.

Location: Leeds, GB

Posted Date: 5/10/2025