Digital Communication Strategist

Digital Communication Strategist, trentino alto adige trentino alto adige, Italy In Würth Italia, we know it takes courage to change the rules of the game. Our goal is to leverage innovation to serve our customers better, providing an increasingly cutting-edge customer experience. Do you have the boldness to imagine these new scenarios and the energy to shape this future together? We are looking for a Digital Communication Strategist with solid digital experience, ready to lead our communication strategies and strengthen the brand's online presence. The role is hybrid, with a weekly presence (3 days) at our headquarters in Egna (BZ). Your role Within the Digital Marketing area, you will be responsible for developing and implementing digital communication strategies that position Würth Italy as a leader in the B2B sector. You will work on cross-functional projects with multiple objectives and measure results through KPIs. You will collaborate with a multidisciplinary team of specialists in social media, content, and video production to ensure strategic coherence and tangible results. Strategic definition: Outline clear objectives in collaboration with the Digital Communication team and create detailed roadmaps for platforms like Instagram, TikTok, LinkedIn, and YouTube. Content strategy: Oversee the creation of high-quality content and develop advanced editorial plans for each digital touchpoint. Data-driven marketing: Monitor and optimize key metrics (reach, engagement, CTR, conversions) to ensure strategy success. AI content creation: Use tools like ChatGPT, DALL-E, and other AI to improve content quality and efficiency. Omnichannel campaign management: Coordinate social activities with advertising campaigns, Digital PR, and influencer marketing to amplify brand visibility. Trend watching and innovation: Identify new digital trends and introduce innovative formats to distinguish the brand in the market. Strategic community management: Strengthen engagement with the audience, increasing brand trust and loyalty. Team collaboration: Work with creatives, copywriters, and other specialists to ensure smooth integration of strategies into daily activities. What we are looking for Consolidated experience: 3-5 years in strategic roles within medium-large B2B and/or B2C contexts or communication agencies. Advanced skills: Deep knowledge of main social platforms and the integration between organic and paid strategies. Experience in implementing omnichannel digital strategies. Use of AI tools for content creation and strategic optimization. Ability to analyze data and use analytical tools to optimize performance. Excellent storytelling and content creation skills. Essential soft skills: creativity, proactivity, problem-solving, precision, and teamwork. Certifications in Digital Marketing or Social Media (e.g., Meta, Google Analytics, HubSpot). Proficiency with advanced tools like Sprout Social, Hootsuite, Google Data Studio, or similar. Experience managing omnichannel campaigns and performance marketing projects. Knowledge of SEO principles for social and web strategies. Significant impact: We want to bring our purpose "Dare to Build Different" to life with you for all stakeholders, inside and outside the company. Growth opportunities: Over 80% of our managers come from internal development paths nationally and internationally. Depending on your seniority, you'll find opportunities to grow into roles with increasing responsibility. Training opportunities: Language courses, digital upskilling plans, and the chance to build your training path through ApprendiMenti, a platform dedicated to your growth, helping you stay competitive. Agile working modes: Remote work options and collaborative spaces that foster relationships and teamwork, encouraging involvement in cross-functional projects. Company culture focused on sustainability: Access to Too Good To Go for leftovers from our company restaurant and incentives to promote low-impact commuting. Well-being initiatives: Participate in tournaments and informal networking events, and start training! People Care plan: Würth loves You platform, offering support in psychological, legal, fiscal, and social areas. Contribute ideas: Join community initiatives on generational (Re-Generation) and gender (WoW) inclusion, and participate in Impulso, our innovation contest. Did you know? Würth Group is a global leader in distribution of fastening and assembly products, with over 130,000 products, supporting automotive, craftsmanship, construction, and industrial sectors. Our mission is to lead in customer experience, providing increasingly digital solutions like E-Procurement and innovations in work processes (Virtual & Mixed Reality, Metaverse) through an omnichannel business model across all customer touchpoints. In Würth Italy, business and people strategies go hand in hand, fostering an environment that unlocks potential. We adopt new, effective, and productive work models, investing in sustainability, inclusion, performance, agility, mindset, and skills. Würth Italy is among the Top Employers 2025, the only company in South Tyrol with this recognition! This selection process also applies to targeted placement under Law 68/1999. We welcome applications from men and women in compliance with Law 903/77 and Legislative Decree 196/03, Articles 7/13/2. J-18808-Ljbffr

Location: trentino-alto-adige, IT

Posted Date: 5/10/2025