Product Marketing Specialist

Product Marketing Specialist At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story. This is a position with grade 14 This position reports to Marketing Manager Your role and responsibilities In this role, you will support product marketing strategies in line with global products and solutions strategy to meet business objectives. Starting from a deep technical knowledge of products (Drives and PLC), solutions and applications, implements mar-keting activities and supports Sales Organization to successfully deliver segment-specific and application-specific value proposition to the market.In this role you will:Provides support in defining the customer value proposition and communicates it to the target segments, both internal and external•Drives sales efficiency by ensuring every salesperson possesses appropriate knowledge of the existing value proposition and offering•Provides support in the production of technical and promotional material for market development•Competitor products and solution analysis, understanding key differentiation points and long-term trends•Tracks and provides management with market research and analysis results, informing them ofidentified new growth opportunities or existing gaps•Shares product-related and market-related information within the organization, through relevant presentations, dashboards etc.•Supports annual marketing & communication plan development and execution, ensuring consistency between business needs and marketing activities Qualifications for the role 2 to 5 years of proven experience in industrial automation Degree in Automation Engineering, Electronic/Electrical Engineering or equivalent Knowledge of Industrial Automation Products, with a specific focus on Drives, Motors and PLC products Knowledge of B2B marketing in an international and multi-channel environment Strategic thinking and customer focus Personal leadership and strong result orientation. Strong ability to relate to all stakeholders, internally and externally A solution-focused approach and strong written and spoken communication skills. Fluent in English (written and spoken). More about us We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. MyABBStory J-18808-Ljbffr

Location: sesto-san-giovanni, IT

Posted Date: 5/10/2025