Marketing Manager

Description * Location: Based in Hereford or Meriden, West Midlands (with travel between sites) * Salary: Circa £60,000 Profit-Related Bonus * Hours: Full-Time, 40 hours/week * Benefits: 25 days holiday your birthday off, free parking, access to modern facilities (innovation rooms, refreshment areas), training support, and a collaborative, agile work environment. About the Opportunity This is a rare and exciting opportunity to take full ownership of the marketing function for two innovative businesses within a growing group, each with a unique market proposition. You’ll lead the marketing strategy across two fire protection and safety product companies, each with a strong growth trajectory and distinct audiences. Working closely with senior leadership, you’ll drive brand awareness, educate the market, and build full-funnel marketing strategies that support commercial growth, customer engagement, and industry influence. What You’ll Be Doing * Develop and execute a group-wide marketing strategy grounded in the AIDA model to generate leads and drive demand. * Own and optimise the digital presence across websites, SEO/SEM, email marketing, and social media platforms. * Lead branding initiatives, manage internal and external messaging, and oversee consistent visual identity. * Manage external agencies and internal marketing support staff, ensuring effective collaboration and measurable results. * Create compelling marketing campaigns, content, and sales tools aligned with technical teams and commercial goals. * Plan and deliver trade shows, launch events, and exhibitions to strengthen industry positioning. * Define and track KPIs, providing performance reports and ROI insights to senior leadership. * Ensure marketing materials meet regulatory standards and support customer onboarding, training, and feedback processes. * Monitor competitor activity and market trends to keep the strategy fresh and commercially relevant. Requirements What We’re Looking For * 7 years of hands-on marketing experience, ideally within fire safety, security, or building systems. * Proven ability to lead demand-generation strategies and brand growth campaigns. * Strong commercial awareness and experience working closely with sales teams. * Competency in marketing tools and platforms (CRM, email automation, analytics, CMS). * Confident communicator with strong project management and leadership skills. * Experience working in agile, fast-paced environments with cross-functional teams. * A strategic mindset, but not afraid to roll up your sleeves and get hands-on. Why Apply? This role offers autonomy, visibility, and the chance to make a tangible impact in a business poised for growth. You’ll have the platform, support, and flexibility to bring fresh ideas to the table while developing a marketing team around you. Interested? Apply now for a confidential conversation and take the next step in your marketing leadership career

Location: Lugg Bridge, GB

Posted Date: 5/9/2025