Senior Brand Manager

Direct message the job poster from HEYTEA Brand Strategy & Development Develop and execute overall brand strategy, positioning, and annual marketing plans to ensure brand consistency and market competitiveness. Monitor brand performance and implement strategies to enhance brand awareness, perception, and growth. New Product Launch & Promotion Oversee the end-to-end process of new product launches, including market research, consumer insights, product naming, packaging design, pricing strategy, and go-to-market execution. Collaborate with R&D, operations, and supply chain teams to ensure smooth product launch timelines. Analyze product performance post-launch and optimize marketing strategies to maximize market acceptance and sales. Develop and execute content marketing strategies to enhance brand visibility and engagement across digital and social media platforms. Plan brand storytelling, product creative content, social media campaigns (Instagram, TikTok, Xiaohongshu, etc.), and influencer collaborations to boost brand presence. Work closely with creative teams to produce high-quality brand visuals and copy that align with brand identity. Brand Campaigns & Market Activation Plan and execute brand campaigns, including new product launches, seasonal promotions, pop-up events, and strategic brand partnerships. Oversee both online and offline marketing activities, ensuring impactful execution and desired business outcomes. Stay ahead of market trends and consumer behaviors to develop innovative marketing strategies for increased brand exposure and conversion. Project Management & Cross-functional Collaboration Manage and oversee brand marketing projects, ensuring timely execution and high-quality output. Coordinate with internal teams (product, operations, design, sales) and external partners (agencies, media, suppliers) to drive brand initiatives. Conduct regular market analysis and competitive benchmarking to refine brand strategies. Requirements: Education: Bachelor's degree or higher in Marketing, Brand Management, Communications, Business Administration, or related fields. Experience: Minimum 5 years of brand management experience, preferably in the tea beverage, F&B, or FMCG industry. Skills: Strong expertise in brand promotion, content marketing, product launches, event planning, and project management. Sharp market insights with the ability to develop impactful brand campaigns and communication strategies. Excellent storytelling and branding skills, with proficiency in new media and social platform engagement. Strong cross-functional collaboration and stakeholder management skills to drive execution. Analytical mindset with data-driven decision-making capabilities to optimize brand strategies. Languages: Fluent in English; proficiency in Chinese is a plus. Seniority level Mid-Senior level Employment type Full-time Job function Advertising, Art/Creative, and Project Management Industries Accommodation and Food Services and Food and Beverage Retail J-18808-Ljbffr

Location: Singapore, SG

Posted Date: 5/9/2025